Social Media Manager
6 days ago
About the Role
We are seeking a
proactive, creative, and trend-savvy Social Media Manager
to lead and grow social media presence for both our organization and
multiple US-based clients
. This role involves
strategy, content planning, campaign management, and performance tracking
across platforms. The ideal candidate is experienced, self-driven, and comfortable working with international (especially US) clients.
Key Responsibilities
- Strategy & Planning
- Develop and implement social media strategies for multiple brands and industries.
- Conduct audience analysis and competitor benchmarking to optimize engagement and growth.
- Build and maintain a
content calendar
aligned with brand objectives and seasonal campaigns. - Content Management
- Oversee the creation, curation, and scheduling of engaging content across platforms like LinkedIn, Instagram, Facebook, X/Twitter, and emerging networks.
- Collaborate with
graphic designers
to ensure visually compelling posts. - Write or edit social copy tailored for US audiences.
- Campaign & Community Management
- Manage both paid and organic campaigns to drive reach, engagement, and conversions.
- Monitor comments, messages, and brand mentions, ensuring timely and professional responses.
- Track campaign performance using analytics tools and prepare
monthly reports
with actionable insights. - Client Communication & Coordination
- Interact with US-based clients to understand their brand voice and marketing objectives.
- Present strategies, insights, and progress reports clearly and confidently.
- Adapt communication style to different industries and client expectations.
- Trend & Tools Awareness
- Stay updated with the latest
social media trends, AI tools, scheduling platforms, and tracking software
. - Recommend and implement innovative solutions to boost productivity and impact.
- Use tools like
Canva, Meta Business Suite, Buffer, Hootsuite, or similar
for scheduling and analytics.
Required Qualifications
- Experience:
3–4 years of hands-on social media management (agency or multi-client experience preferred). - Exposure to
US-based clients or campaigns targeting the US market
. - Proficiency with
Canva
and other social content creation/management tools. - Strong understanding of social media analytics and reporting tools.
- Excellent written and verbal communication skills with US market sensibility.
- Ability to work independently,
solve problems proactively
, and stay ahead of trends. - Must be able to work
US EST time zone (9 AM – 5 PM EST)
.
Preferred Skills
- Basic design skills (while dedicated designers will support you).
- Knowledge of
paid social ads
(Meta, Instagram, LinkedIn). - SEO basics for optimizing social media content.
- Experience handling
multiple clients/brands simultaneously
.
Work Model & Location
- Hybrid:
Initial training and occasional in-office presence required at
Infocity, Gandhinagar
. - Company may transition to more frequent in-office days if needed.
Why This Role Stands Out
- Manage diverse US-based brands and gain
global exposure
. - Opportunity to
shape social strategies end-to-end
. - Work with a forward-thinking team that leverages
AI tools and cutting-edge trends
. - Collaborative, growth-oriented, and learning-driven environment.
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