Social Media Manager

22 hours ago

Ahmedabad, Gujarat, India Connplex Cinemas Limited Full time ₹ 6,00,000 - ₹ 12,00,000 per year
  • Content Strategy & Creation: Develop and execute content strategies for all social media channels, ensuring alignment with marketing goals.
  • Social Media Growth: Drive follower and engagement growth across platforms, including Instagram, Facebook, LinkedIn, Twitter, and Snapchat.
  • Campaign Management: Plan and execute paid social media campaigns for movie promotions, cinema launches, and special offers.
  • Community Management: Engage with the online community, respond to messages, comments, and queries to build brand loyalty.
  • Performance Analytics: Track and analyze performance metrics to optimize social media strategy and report on the effectiveness of campaigns.
  • Competition Analysis: Monitor competitors' social media activities to identify trends, opportunities, and best practices.
  • Social Media Posting: Ensure regular posts are shared according to the marketing plan, and disseminate them across staff and relevant groups (e.g., WhatsApp Broadcast Groups).
  • Influencer Marketing: Manage influencer marketing activities, coordinate with agencies/influencers, and track reach and engagement metrics.
  • Crisis Management: Handle any negative publicity or crises on social platforms to protect the brand's reputation.
  • Performance Marketing Campaigns: Focus on lead generation and nurturing, leveraging social platforms for business growth.

Required Skills and Qualifications:

  • Proven experience (3-4 years) in managing social media platforms and campaigns.
  • Strong understanding of content creation, strategy, and social media analytics.
  • Experience in influencer marketing and handling social media crises.
  • Excellent communication and community management skills.
  • Ability to manage multiple campaigns simultaneously with a focus on ROI.

Job Types: Full-time, Permanent

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