D2C ecommerce specialist

4 days ago

Greater Noida, Uttar Pradesh, India Zonac Knitting Machines Pvt Ltd. Full time ₹ 4,00,000 - ₹ 8,00,000 per year

Responsibilities:

Shopify Store Management

  • Oversee end-to-end management of the Shopify store, including product listings, pricing, collections, and on-site content.
  • Manage theme customization, app integrations, and third-party plug-ins to enhance site functionality.
  • Maintain site health ensure uptime, speed optimization, and mobile responsiveness.
  • Coordinate with developers/designers for UI/UX improvements.

Conversion & Performance Optimization

  • Monitor and improve conversion rate (CRO), average order value (AOV), and cart abandonment rate.
  • Conduct A/B testing on landing pages, product pages, and checkout flows.
  • Use analytics tools (Shopify Analytics, Google Analytics, etc.) to identify growth opportunities.

Product & Inventory Management

  • Work with the product and operations team to update SKUs, variants, inventory levels, and product descriptions.
  • Ensure accurate product categorization, tagging, and search functionality.

Marketing & Growth Support

  • Collaborate with performance marketing & CRM teams to ensure site readiness for campaigns, product launches, and promotions.

Customer Experience & Support

  • Ensure smooth checkout and payment gateway operations.
  • Coordinate with customer service to address website-related issues or feedback.
  • Optimize post-purchase flow and loyalty program integrations.

Reporting & Insights

  • Track KPIs such as revenue, traffic, conversion, bounce rate, and retention.
  • Prepare weekly/monthly performance reports and actionable insights.

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