Account Based Marketing

2 weeks ago

Gurgaon, Haryana, India Legistify Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Role Overview:

We are looking for a data-driven and strategic ABM Specialist
 to build and execute targeted marketing campaigns aimed at high-value accounts in the B2B SaaS space. You will play a critical role in driving engagement, pipeline growth, and long-term relationships by crafting personalized messaging, leveraging digital channels, and aligning closely with sales teams.

Key Responsibilities:

  • Develop and execute ABM strategies focused on key enterprise accounts to generate high-quality leads and accelerate pipeline growth.
  • Create account-specific content, messaging frameworks, and campaigns in collaboration with product, content, and sales teams.
  • Manage multi-channel campaigns (LinkedIn, email, webinars, events) tailored to each account's needs and buying stage.
  • Work closely with sales teams to map account journeys and ensure alignment on target accounts, engagement tactics, and follow-ups.
  • Leverage tools and analytics to track engagement, optimize campaigns and measure ROI.
  • Support thought leadership initiatives by repurposing content (blogs, reports, case studies) for ABM outreach.

What We're Looking For:

  • 2–4 years of experience in ABM, demand generation, or performance marketing, preferably in B2B SaaS.
  • Strong understanding of legal, finance, or enterprise tech buying processes is a plus.
  • Hands-on experience with LinkedIn Ads, CRM platforms (like Pipedrive, HubSpot), and marketing automation tools.
  • Ability to create personalized content and campaigns at scale.
  • Excellent communication, stakeholder management, and analytical skills.
  • Comfort working in a fast-paced, unstructured environment with cross-functional teams.

Why Join Us:

  • Work at the forefront of legal tech innovation.
  • Collaborate with a high-growth team passionate about transforming enterprise operations.
  • Opportunity to shape ABM strategies and grow within the organization.

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