Performance Marketing Manager
3 days ago
Performance Marketing:
- Manage large-scale budgets across Meta, Google, programmatic, affiliates,and influencer channels.
- Optimize campaigns for CAC, ROAS, and retention metrics.
- Build a multi-channel attribution framework to measure impact accurately.
Lifecycle & Retention Marketing:
- Partner with CRM and product teams to drive engagement and repeat
purchases via email, push notifications, SMS, and in-app messaging.
- Implement segmentation and personalization to improve retention and
order frequency.
Analytics & Insights:
- Define KPIs and build dashboards to monitor growth performance.
- Conduct cohort analysis and funnel diagnostics to identify drop-offs and opportunities.
Key Requirements:
- 1 to 2years of experience in growth or performance marketing roles, preferablyin eCommerce, food/grocery delivery, or consumer tech.
Job Type: Full-time
Work Location: In person
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