Sales Executive – B2B Events

5 hours ago


Indore, Madhya Pradesh, India PolyMint (Formerly AP Industry Conferences) Full time

The Sales Executive – B2B Events & Conferences
will be responsible for selling sponsorships, delegate passes, exhibition space, branding opportunities, and corporate participation for PolyMint's industry conferences.

This role requires someone with
deep exposure to B2B event sales
, strong industry understanding (preferably polymers, recycling, sustainability), and proven skills in closing deals with corporate decision-makers.

PolyMint organizes
pure-business, high-content conferences
where value-based selling, industry intelligence, and trusted client relationships are critical. The Sales Executive must be able to articulate the relevance of the conference, demonstrate its business impact, and convert qualified leads into paying clients.

2. Key Responsibilities

A. Sales & Revenue Generation

  • Sell sponsorships, branding opportunities, knowledge-sharing slots, and delegate passes for PolyMint conferences.
  • Sell exhibition booths (where applicable) for industry expos and networking zones.
  • Drive outbound sales through structured outreach, targeted calling, email campaigns, and LinkedIn engagement.
  • Achieve or exceed monthly and event-based revenue targets.
  • Manage complete sales cycles from lead generation to deal closure.

B. Lead Generation & Pipeline Management

  • Identify relevant companies in the polymer, plastics, recycling, packaging, EPR, and sustainability sectors.
  • Conduct research to map potential sponsors, exhibitors, and delegate profiles.
  • Build and maintain an active pipeline of C-level, VP-level, and senior management prospects.
  • Qualify leads based on business relevance, budget ownership, and decision-making capacity.

C. Client Engagement & Consultative Selling

  • Understand the commercial, marketing, and networking needs of potential clients.
  • Consult with industry players to position the conference as a strategic platform for branding, knowledge-sharing, and business development.
  • Present event proposals and tailor solutions based on client objectives.
  • Develop long-term relationships leading to repeat participation across multiple PolyMint conferences.

D. Industry Understanding

  • Maintain a strong grasp of industry trends in:
  • Polymers and raw materials
  • Circular economy
  • Recycling technologies
  • EPR legislation
  • Packaging & sustainability

  • Utilize this industry knowledge to customize sales pitches, identify emerging opportunities, and engage in credible discussions with clients.

E. Coordination Across Teams

  • Work closely with the events operations team to align sponsorship deliverables and client requirements.
  • Coordinate with marketing to ensure timely promotional campaigns, partner announcements, and client updates.
  • Provide feedback on market trends, customer expectations, and competitive insights.

F. CRM, Reporting & Documentation

  • Maintain accurate records of leads, follow-ups, conversions, and client interactions.
  • Prepare weekly and monthly sales reports, including pipeline health and revenue forecasts.
  • Track client communication to ensure commitments are fulfilled pre- and post-event.

3. Candidate Profile & Qualifications

Experience

  • Mandatory:
    4–5 years of experience in
    B2B event sales
    , conference sponsorship sales, or expo sales.
  • Proven success in selling to mid-to-large corporate clients, associations, technology companies, or solution providers.
  • Experience in polymers, manufacturing, recycling, sustainability, or industrial sectors is highly preferred.

Skills

  • Strong negotiation and closing skills.
  • Excellent verbal and written communication.
  • Ability to confidently interact with C-suite and senior industry professionals.
  • Understanding of event sales cycles and revenue-driven environments.
  • Ability to structure proposals and explain ROI clearly.

Behavioral Competencies

  • High energy and result-oriented mindset.
  • Professional maturity with the ability to handle high-value corporate discussions.
  • Persistence and discipline in follow-ups.
  • Team player with strong interpersonal skills.

4. Key Performance Indicators (KPIs)

  • Sponsorship revenue achieved per event
  • Number of delegate passes sold
  • Number of new sponsors/exhibitors acquired
  • Retention and repeat business
  • Pipeline quality and conversion rate
  • Client satisfaction and delivery of sponsorship benefits

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