Trade Marketing Executive
7 days ago
Job Summary
The ideal candidate will support brand visibility, trade promotions, and market activation initiatives across on-trade and off-trade channels. This is a hands-on role ideal for a recent graduate passionate about brands, sales, and market dynamics.
Key Responsibilities
- Assist in executing brand activation activities in retail outlets, bars, pubs, and events.
- Coordinate the rollout of in-store visibility elements.
- Ensure on-shelf presence of our products as per planogram in line with Off Trade Standards of Excellence.
- Track and support promotional campaigns and monitor their performance at point-of-sale (POS)
- Following the permanent journey plan to our EP / IP On & Off Trade accounts.
- Maintain records and hygiene of POS deployed at various EP / IP accounts.
- Assist in creating trade decks and reports analyzing the ROI of activations and promotions.
- Ensure all activities comply with local laws, especially alcohol marketing regulations.
Requirements
- Bachelor's degree in marketing, business, or a related field.
- 0–2 years of experience in trade marketing, field marketing, or sales (internships count).
- Strong organizational and communication skills.
- Proficiency in MS Office (especially Excel and PowerPoint)
- Comfortable with fieldwork.
- Understanding of Alco-bev marketing codes and legal constraints. (preferred but not mandatory)
Preferred Qualities
- Passionate about the Alco-bev industry and consumer trends.
- Detail-oriented and proactive, with a can-do attitude.
- Ability to work in a fast-paced, target-driven environment.
Skills: field marketing,pos,activations,posm management,brand activation,microsoft powerpoint,presentation,on-ground execution
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