Senior Marketing Manager

2 weeks ago

Gurgaon, Haryana, India Founderlink Technologies Full time ₹ 20,00,000 - ₹ 25,00,000 per year

As Senior Marketing Manager you be responsible for:

Website Growth & TOFU Optimization

  • Drive exponential website growth by leveraging advanced SEO strategies, high-converting landing pages, and retention-led hooks.
  • Build a scalable traffic engine that consistently generates high-quality Marketing
  • Qualified Leads (MQLs) at the top of the funnel.

Campaign Management Across Channels

  • Design, launch, and optimize multi-channel marketing campaigns (paid, organic,

    social, and email) aligned with business objectives.
  • Ensure campaigns deliver measurable outcomes, awareness, engagement,

    pipeline growth, and conversions.

Funnel Analytics & Conversion Efficiency

  • Decode B2B customer behavior across the funnel to identify friction points and

    unlock growth opportunities.
  • Partner closely with sales to improve lead-to-customer conversion rates with

    data-backed insights.

Customer Segmentation & CRM Excellence

  • Manage and optimize HubSpot (and other automation tools) to streamline lead

    scoring, nurturing, and personalized campaigns.
  • Deploy strategic content marketing and precision-targeted emails for sharper B2B

    audience engagement.

Performance Marketing Leadership

  • Own and scale PPC, paid social, and display advertising campaigns with a sharp

    eye on ROI.
  • Continuously test creatives, audiences, and bidding strategies to maximize

    conversions while reducing CPC and CAC.

Data-Driven Growth

  • Establish a rigorous analytics framework to track, report, and optimize all

    marketing activities.
  • Transform campaign data into actionable insights, driving iterative improvements

    and long-term growth.

Innovation & New Growth Levers

  • Experiment with emerging marketing channels, tools, and growth hacks to stay

    ahead of the curve.
  • Pilot high-impact ideas that accelerate user acquisition and improve overall ROI.

Market Intelligence & Competitive Edge

  • Conduct deep market research, competitor benchmarking, and trend analysis

    using tools like Google Analytics, SEMrush, and AdWords.
  • Anticipate market shifts to strategically position our brand and offerings for

    maximum advantage.

What makes you a great fit

  • Graduate of a tier-1 engineering or business school (IIT, IIM, ISB or equivalent

    global MBA) with a track record of high achievement.
  • Smart hands-on generalist with more expertise in performance marketing.
  • Someone who has an opinion and a voice .
  • Ability to manage a function - team of 3-4 members and 2-3 agencies.
  • Strong culture fit and startup mindset.
  • Fluent in funnel analytics and confident telling stories with data.

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