
Senior Marketing Manager
18 hours ago
As Senior Marketing Manager you be responsible for:
Website Growth & TOFU Optimization
- Drive exponential website growth by leveraging advanced SEO strategies, high-converting landing pages, and retention-led hooks.
- Build a scalable traffic engine that consistently generates high-quality Marketing
- Qualified Leads (MQLs) at the top of the funnel.
Campaign Management Across Channels
- Design, launch, and optimize multi-channel marketing campaigns (paid, organic,
social, and email) aligned with business objectives. - Ensure campaigns deliver measurable outcomes, awareness, engagement,
pipeline growth, and conversions.
Funnel Analytics & Conversion Efficiency
- Decode B2B customer behavior across the funnel to identify friction points and
unlock growth opportunities. - Partner closely with sales to improve lead-to-customer conversion rates with
data-backed insights.
Customer Segmentation & CRM Excellence
- Manage and optimize HubSpot (and other automation tools) to streamline lead
scoring, nurturing, and personalized campaigns. - Deploy strategic content marketing and precision-targeted emails for sharper B2B
audience engagement.
Performance Marketing Leadership
- Own and scale PPC, paid social, and display advertising campaigns with a sharp
eye on ROI. - Continuously test creatives, audiences, and bidding strategies to maximize
conversions while reducing CPC and CAC.
Data-Driven Growth
- Establish a rigorous analytics framework to track, report, and optimize all
marketing activities. - Transform campaign data into actionable insights, driving iterative improvements
and long-term growth.
Innovation & New Growth Levers
- Experiment with emerging marketing channels, tools, and growth hacks to stay
ahead of the curve. - Pilot high-impact ideas that accelerate user acquisition and improve overall ROI.
Market Intelligence & Competitive Edge
- Conduct deep market research, competitor benchmarking, and trend analysis
using tools like Google Analytics, SEMrush, and AdWords. - Anticipate market shifts to strategically position our brand and offerings for
maximum advantage.
What makes you a great fit
- Graduate of a tier-1 engineering or business school (IIT, IIM, ISB or equivalent
global MBA) with a track record of high achievement. - Smart hands-on generalist with more expertise in performance marketing.
- Someone who has an opinion and a voice .
- Ability to manage a function - team of 3-4 members and 2-3 agencies.
- Strong culture fit and startup mindset.
- Fluent in funnel analytics and confident telling stories with data.
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