Performance Marketing Manager

4 days ago

Pitampura, Delhi, India delta autocorp Full time ₹ 3,22,000 - ₹ 5,00,000 per year

About the Role

We are looking for a data-driven Performance Marketing Executive to plan, execute, and optimize performance marketing campaigns across digital channels. The ideal candidate should have strong analytical skills, hands-on experience with paid ads, and the ability to drive measurable results in lead generation and conversions.

Key Responsibilities

  • Plan and execute paid marketing campaigns across Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, and other platforms.
  • Manage end-to-end performance campaigns including budget planning, targeting, A/B testing, bidding strategies, and optimization.
  • Track and analyze campaign performance using tools like Google Analytics, Google Tag Manager, and platform dashboards.
  • Optimize campaigns for lower CPA, higher ROI, quality leads, and conversions.
  • Prepare regular reports with insights, performance metrics, and improvement recommendations.
  • Collaborate with the content and design teams for ad creatives, landing pages, and communication.
  • Conduct competitor and market research to identify new growth opportunities.
  • Implement best practices in digital advertising and stay updated with platform changes.

Requirements

  • Proven experience in performance marketing / paid ads (Google/Meta/LinkedIn).
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Good understanding of CPC, CPM, CTR, CPA, ROAS, funnel stages, and attribution.
  • Experience with Google Analytics, Tag Manager, Search Console, and CRM tools is a plus.
  • Ability to manage budgets and deliver results within timelines.
  • Strong communication and reporting skills.

Preferred Skills

  • Google Ads or Meta Ads Certification
  • Experience in lead generation campaigns
  • Knowledge of SEO, automation tools, and landing page optimization
  • Basic understanding of Canva or creative briefing

Job Types: Full-time, Permanent

Pay: ₹322, ₹500,000.00 per year

Benefits:

  • Health insurance
  • Provident Fund

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