Technical Account Manager

1 week ago

Bengaluru, Karnataka, India Zeta Global Full time ₹ 5,00,000 - ₹ 12,00,000 per year

Shift Timing EST / PST Time Zone

Responsibilities for Technical Account Manager:

  • New Campaign/New Flight Launches:
  • Prior to launch, setting up meeting with dedicated AM to make sure campaign is set up accurately in the DSP
  • Pixels are assigned accurately
  • Budgets look correct
  • Placements are accurate, any audience breakouts are set up correctly
  • Geos are accurate
  • Creatives are assigned correctly
  • Checking set KPIs, Goals- On launch day, check pacing every day for the first week

Pixels:

  • AM to alert Technical AM of any new or existing pixel requests
  • AM will work with Technical AM to get these created, Technical AM will send to POC, ensure proper tracking, ensure feeding into any dashboards accurately
  • Check to ensure pixels are firing on a regular basis, alerting the team of any concerns

New Creatives:

  • AM to alert Technical AM of any new creatives launching and when
  • On launch date, AM will ask Technical AM to ensure all creatives are running accurately (QA) based on creative that was sent

1st Party Data Utilization:

  • AM to alert Technical AM of any request regarding 1st Party Data upload or utilization
  • Technical AM will work with POC to upload, ensure its being used correctly for targeting, etc.

Weekly Emails:

  • Sending an email everyweek to call out any pixel fire or pacing issues

Misc.

  • Troubleshooting issues with the Tableau dashboard, such as data not populating correctly, data missing, etc.
  • Subject matter expert focused on Site Tagging Implementation, 1st Party Data Ingestion
  • Monitor high-touch campaigns and proactively offer recommendations based on technical setup
  • Facilitate meetings to address critical issues and share insights for improvement

Qualifications for Technical Account Manager:

  • 1 to 3 years of experience as in a client facing role
    • Strong technical background with hands-on expertise to work through challenges and events.
  • Ability to drive discussions and represent Zeta from a technical standpoint
  • Critical thinking regarding people, process, and technology challenges.
  • Ability to successfully execute solutions and functionality to optimize client investment.
  • Demonstrated ability to identify and mitigate risks, ensuring clients operational health.
  • Ability to collaborate within a team to deliver world-class service.
  • Experience and familiarity with the following (a plus but not a hard requirement): SQL and Microsoft Excel to create pivot tables, graphs and charts.
  • Experience in Microsoft Office and other data analysis programs.
  • Demonstrated ability to manage time and prioritize projects to meet deadlines.
  • Strong written and verbal communication skills to effectively relate findings to coworkers.
  • Excellent critical thinking skills to help solve business problems and make decisions.
  • Tendency to pay close attention to small details that could impact results.
  • General knowledge of business operations, objectives, strategies, process and information flow.

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