General Digital

Job Description:

DGM- Digital Marketing

• Develop and execute comprehensive digital marketing strategies, with a focus on paid media, account-based marketing (ABM), and performance marketing to drive lead generation, customer acquisition and engagement.
• Utilize data-driven insights to optimize campaign performance and enhance customer engagement throughout the sales funnel to grow sales pipeline and revenue closure.
• Continuously test and optimize campaigns for better performance (e.g., A/B testing, audience segmentation)
• Create curated content and personalization to deliver the right message to the right audience at the right time.
• Plan & execute drip campaigns via email marketing that nurture leads and retain customers.
• Creativity to design visually stunning and responsive campaigns based on deep customer insights
• Set campaign objectives, metrics, and KPIs, while providing regular reporting to stakeholders and identifying opportunities for growth and continuous improvement.
• Monitor, calculate & measure Customer metrics like Impressions, Conversion rates, Acquisition costs, CPL, CTR, ROAS, CLV – Create and maintain dashboards for all campaigns
• Drive strong digital engagement growth including MAU (Monthly Active Users), Recurring Active Users (RAUs), Growth in Website Visits etc.
• Handle special transversal projects for Brand Lauritz Knudsen
• Collaborate with cross-functional and global teams to align digital marketing initiatives with overall business objectives, fostering a culture of creativity, innovation, and excellence.

Qualifications:

• Master's degree in marketing, Business, or related field.
• 7-10 years of progressive experience in digital marketing, with a demonstrable track record of success in performance marketing, email marketing, ABM, paid media analytics.
• Experience of working with reputed companies, B2B experience is strongly preferred.
• Expertise in leveraging Sales and Marketing automation platforms, CDP, CRM systems, and analytics tools to drive campaign effectiveness.
• Strong understanding of B2B marketing dynamics and proven experience in top B2B companies
• Proficiency in digital marketing tools and platforms such as Salesforce Marketing Cloud SFMC, SFDC, CDP, Google Ads, Facebook Ads Manager, Adobe Marketo, and marketing analytics tools.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Exceptional analytical, communication, and leadership skills with a keen eye for detail
• Strong interpersonal skills and ability to work in a fast-paced matrix organization.

About Our Company:

Looking to make an IMPACT with your career?

When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our IMPACT values – Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork – starts with us.

IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world.

We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one.

Become an IMPACT Maker with Schneider Electric – apply today

€36 billion global revenue

+13% organic growth

employees in 100+ countries

You must submit an online application to be considered for any position with us. This position will be posted until filled.

Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and 'inclusion' is one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do.

At Schneider Electric, we uphold the highest standards of ethics and compliance, and we believe that trust is a foundational value. Our Trust Charter is our Code of Conduct and demonstrates our commitment to ethics, safety, sustainability, quality and cybersecurity, underpinning every aspect of our business and our willingness to behave and respond respectfully and in good faith to all our stakeholders. You can find out more about our Trust Charter here

Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct.