Performance Marketing Analyst

4 days ago

Hyderabad, Telangana, India Kustard Full time ₹ 2,50,000 - ₹ 7,50,000 per year

Location:

Hyderabad (On-site / Hybrid)

Experience:

2+ years

Role Overview

As a
Performance Marketing Analyst

, you'll be part of Kustard's performance team, working directly with the Performance Lead to plan, execute, and optimize campaigns across
Meta Ads and Google Ads

.

You'll learn to think like a growth strategist — combining
data, logic, and creative experimentation

to help brands achieve consistent ROI and lead quality improvement.

This is a hands-on, analytical, and fast-paced role — ideal for someone early in their career who's serious about mastering performance marketing.

Key Responsibilities

Campaign Execution:

  • Set up, manage, and optimize paid media campaigns across
    Meta (Facebook, Instagram)

and
Google (Search, Display, YouTube)

.

Data-Driven Optimization:

  • Monitor key metrics like CTR, CPC, CPL, and conversion rates; identify trends, and make optimization recommendations.

Audience & Funnel Strategy:

  • Test and refine targeting strategies, audience segments, and conversion funnels to maximize ROI.

Analytics & Tracking:

  • Assist in setting up tracking pixels, GA4 events, and campaign tagging (UTMs, GTM) to ensure accurate performance data.

Creative Feedback Loop:

  • Work with the design and content team to test ad variations and identify top-performing creatives.

Reporting & Insights:

  • Build weekly reports and dashboards; highlight actionable insights and campaign learnings.

Experimentation Mindset:

  • Run structured A/B tests (ad copy, landing pages, audience mix) and share learnings with the broader team.

Tool Management:

  • Use tools like
    Google Ads Manager, Meta Business Manager, GA4, Google Tag Manager, Looker Studio

, and
Excel/Sheets

for campaign tracking and analysis.

What We're Looking For

Must-Have Skills

  • 6 months–2 years experience in
    performance marketing

, digital marketing, or analytics

(agency or brand-side experience preferred)

  • Basic to intermediate proficiency in
    Meta Ads

and
Google Ads

  • Understanding of key digital marketing concepts — CPL, CAC, ROAS, Conversion Funnel, Attribution

  • Hands-on exposure to analytics tools (GA4, Looker Studio, GTM, UTM tagging)

  • Excellent logical reasoning and data interpretation skills

  • Strong Excel / Google Sheets ability for data analysis and reporting

  • Ability to manage multiple campaigns and meet deadlines

Nice-to-Have Skills

  • Experience with
    CRM or automation tools

(Zoho, HubSpot, LeadSquared, Pabbly)

  • Understanding of
    retargeting and lookalike audiences

  • Basic familiarity with creative testing and A/B experimentation

  • Google Ads / Meta Ads certification (optional but preferred)

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