Design Lead

About Company

White Label IQ is a US-based agency providing white-label design, development, and digital marketing services to agencies worldwide. We support our partners by acting as a reliable solution provider, allowing them to focus on their clients and business growth.

Rivulet IQ, based in Ahmedabad, India, is the execution and delivery arm of White Label IQ. Our team includes developers, designers, project managers, quality analysts, and marketing professionals who work closely with the US team to deliver high-quality solutions across platforms like WordPress, Laravel, Shopify, , and more.

While White Label IQ leads client communication and strategic direction from the US, Rivulet IQ manages day-to-day development, execution, and delivery. Together, we operate as one cohesive and collaborative team.

Our work is guided by our core valuesQuality, Transparency, Listening, Communication, Accountability, and Humility. These principles drive our decisions, interactions, and dedication to excellence.

Job Title: Creative Director ( Content & Design)

Company: WhitelabeliQ/ RivuletiQ

Department: Design / UI - UX

Location: Ahmedabad

Job Type: Full-time

About the Role

We are seeking a highly creative, strategic, and hands-on Creative Director who can bridge the gap between content, design thinking, and user experience. You will lead a multi-disciplinary team of designers, help shape the creative vision for diverse client projects, and work closely with content strategists and developers to bring that vision to life.

Key Responsibilities

• Lead and mentor UI/UX, graphic, and visual designers to execute pixel-perfect deliverables.
• Translate business and content goals into wireframes, design directions, and creative briefs.
• Contribute ideas for branding, layout, and interactivity, and be involved in early concept discussions.
• Review work and provide clear feedback aligned with content goals, usability standards, and visual storytelling.
• Guide team members in handling everything from large enterprise websites to local business sites.
• Oversee design deliverables for marketing campaigns, print collaterals, business cards, brochures, reports, and event materials.
• Collaborate with the content and marketing teams to ensure synergy between copy and design.
• Train junior designers in design thinking, concept clarity, and process workflows.
• Improve the design teams communication and creative output, especially for those with limited English fluency.
• Bring structure and process improvements to increase design quality and delivery speed.

Desired Skills

• Strong understanding of content-driven design and ability to translate content into engaging visuals and user flows.
• Expertise in design tools like Figma, Adobe XD, Photoshop, Illustrator, and InDesign.
• Solid grasp of design thinking, user personas, wireframing, and UX principles.
• Experience in creating branding concepts, style guides, logo systems, and identity packages.
• Fluency in reviewing and suggesting improvements in both UI/UX and visual design.
• Hands-on experience with web UI design for WordPress, Elementor, or Webflow is a plus.
• Familiarity with print production processes and formats (for brochures, reports, etc.).
• Ability to guide low-English-fluent designers through clear visual and conceptual direction.
• Strong communication and team leadership skillsable to mediate between team and management.
• Good eye for aesthetics, alignment, hierarchy, and typography.
• Open to feedback, growth mindset, and hunger to elevate the team's creative standards.
• Bonus: Basic knowledge of HTML/CSS and development constraints.

Nice to Have

• 6+ years of design experience, including at least 2 years in a leadership/creative direction role.
• Portfolio that demonstrates versatility across digital, web, UI/UX, and print design.
• Agency experience working with global clients is a strong plus.