Performance Marketing Manager For Premium Business School in Noida

3 days ago

Noida, Uttar Pradesh, India GIST Management Solutions Full time ₹ 12,00,000 - ₹ 36,00,000 per year

We are hiring "Performance Marketing Manager" for premium business school based in Noida. Candidate must have minimum 4 years of prior experience of PMM.

Job Description: Performance Marketing Manager

Title: Performance Marketing Manager

Department: Marketing

Work Type: Onsite

Reports to: Head Marketing & Outreach / Director

Role Summary:

Responsible for planning, executing, optimising, and reporting performance-driven paid campaigns across multiple digital channels to achieve lead generation, CPL and ROI targets for admissions or business growth and all other responsibilities of this domain.

Key Responsibilities

  • Develop and execute paid marketing strategy (Google, Meta, LinkedIn, YouTube, Programmatic, Affiliates)
  • Own end-to-end campaign setup, budgeting, A/B testing, tracking and optimisation
  • Coordinate with creative/content teams for ad copies, creatives and landing pages
  • Manage funnel tracking via CRM & analytics tools (GA4, GTM, Looker, Data Studio, HubSpot/SFDC etc.)
  • Drive Landing Page CRO improve CVR through experiments and enhancements
  • Plan and execute retargeting / remarketing and lookalike campaigns
  • Monitor KPIs: leads, CPL, CAC, ROAS, application and enrolment ratios
  • Vendor & agency management (if outsourced)
  • Weekly & monthly performance reporting to management

Skills Required

  • Strong experience in ads platforms (Google Ads, Meta, LinkedIn etc.)
  • Proven record in lead gen & ROI-driven campaigns
  • Hands-on with analytics tools (GA4, GTM, UTM, Sheets/Excel)
  • Knowledge of basic SEO/content funnels and CRO
  • Strong analytical, communication and coordination skills

For further assistance please contact at or mail us

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