Senior Associate, Content- Marketing Technology
2 days ago
About the Role:
Join a dynamic team at the forefront of digital transformation in healthcare. As a Senior Associate in our Content Technology group, you'll work with cross-functional teams of product managers and developers focused on Adobe Suite capabilities—including Adobe Assets, Adobe Sites, Creative Suite, Content Analytics, and Workfront. This high-impact role is central to shaping our digital content strategy, enhancing operational efficiency, and delivering seamless, scalable, and compliant digital experiences.
Key Responsibilities:
Contributing to Strategic Initiatives:
Drive the design and implementation of web sites and applications.
Partner with clients to transform complex challenges into innovative, end-to-end solutions that elevate their business.
Support the execution of the product roadmap for Adobe-based initiatives by contributing to the design, implementation, and ongoing optimization of solutions that align with business goals, promote scalability, and meet regulatory requirements.
Assist in generating actionable insights through data analysis and reporting, helping drive continuous improvement in partnership with management.
Team & Delivery:
Collaborate closely with product managers, developers, and content specialists based in India to ensure smooth project execution and cross-functional alignment.
Contribute to a collaborative team environment by promoting open communication, knowledge sharing, and a commitment to continuous improvement.
Support day-to-day operations by participating in sprint planning sessions, tracking tasks, and coordinating with vendors and cross-functional teams as needed.
Driving Operational Excellence:
Establish robust workflows for development, testing, deployment, and maintenance within Adobe Experience Manager and other Adobe tools.
Monitor performance metrics, manage A/B testing efforts, and champion data-driven decision-making.
Ensure SEO best practices, accessibility standards, and compliance guidelines are consistently implemented
Collaboration & Communication:
Partner with global marketing, product, and digital technology teams to deliver integrated, impactful experiences.
Support clear and timely communication of project updates, key metrics, and progress to global stakeholders across time zones, ensuring alignment and transparency.
Collaborate with other offshore/onshore development teams, ensuring smooth and effective execution.
Qualifications:
4+ years of experience in web development, content management, or digital product leadership, with at least 3 years in a managerial role.
Proven expertise with Adobe Experience Cloud, including Adobe Assets, Sites, Creative Suite, Content Analytics, and Workfront.
Proficient knowledge of the end-to-end content lifecycle, web content management, content publishing/deployment, and delivery processes.
Knowledge of Cloud-native approaches and platforms including AWS or Azure, or GCP.
Understanding of AEM as Cloud Service.
Understanding of frontend technologies like Bootstrap, ReactJS, Handlebars, Angular, CSS3, and HTML 5.
Experience working on a team of developers
Strong understanding of digital compliance, web accessibility, and regulated industry standards.
Excellent communication, stakeholder management, and project delivery skills.
Preferred Experience:
Pharmaceutical or healthcare sector experience.
Familiarity with Agile methodologies and sprint-based delivery.
Working knowledge of Salesforce Marketing Cloud or other CRM platforms.
Technical understanding of web architectures, APIs, and performance optimization.
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