Manager, Content- Marketing Technology
3 days ago
About the Role:
Join a dynamic team at the forefront of digital transformation in healthcare. As a Manager in our Content Technology group, youll work with cross-functional teams of product managers and developers focused on Adobe Suite capabilitiesincluding Adobe Assets, Adobe Sites, Creative Suite, Content Analytics, and Workfront. You will have the opportunity to lead a technical team, providing direction and guidance to ensure the successful delivery of scalable, high-impact solutions that drive business value. This high-impact role is central to shaping our digital content strategy, enhancing operational efficiency, and delivering seamless, scalable, and compliant digital experiences.
Key Responsibilities:
Strategic & Technical Leadership:
- Lead the design, development, and deployment of digital experiences using Adobe Experience Cloud tools.
- Define and execute scalable web strategies that align with enterprise marketing and digital goals.
- Guide roadmap development for Adobe-based content solutions, ensuring regulatory compliance, scalability, and measurable performance outcomes.
- Analyze data from Adobe Content Analytics and other tools to inform strategic decisions and improve digital effectiveness.
Operational Excellence:
- Own the governance of content workflows, taxonomy, and digital asset management using Adobe Assets and Workfront.
- Implement robust operational processes for development, testing, deployment, and performance monitoring.
- Champion web performance, SEO, accessibility, and compliance with regulatory and brand standards.
Team & Project Delivery:
- Manage and mentor a team of developers, content technologists, and offshore contributors.
- Oversee day-to-day execution of content technology workstreams, including sprint planning, task prioritization, and vendor coordination.
- Promote a collaborative team culture, encouraging continuous improvement and cross-functional learning.
Collaboration & Communication:
- Serve as a point of contact for global stakeholders including marketing, product, and digital technology teams.
- Facilitate effective communication across time zones, ensuring alignment on priorities, project status, and delivery timelines.
- Collaborate with offshore/onshore development teams, ensuring smooth and effective execution.
Qualifications:
- 5+ years of experience in web development, content management, or digital product leadership, with at least 3 years in a managerial role.
- Deep expertise with Adobe Experience Cloud, especially AEM Sites & Assets, Workfront, Creative Suite, and Adobe Content Analytics.
- Proven track record of leading digital content initiatives with cross-functional teams.
- Strong understanding of web content lifecycle, content governance, and metadata strategy.
- Technical proficiency in HTML5, CSS3, ReactJS, Angular, Bootstrap, or related front-end frameworks.
- Strong knowledge of web compliance standards, including accessibility (WCAG), privacy, and industry regulations.
- Effective stakeholder management, communication, and team leadership skills.
Preferred Experience:
- Pharmaceutical or healthcare sector experience.
- Familiarity with Agile methodologies and sprint-based delivery.
- Working knowledge of Salesforce Marketing Cloud or other CRM platforms.
- Technical understanding of web architectures, APIs, and performance optimization.
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