Senior Associate, Content- Marketing Technology
2 days ago
About the Role:
Join a dynamic team at the forefront of digital transformation in healthcare. As a Senior Associate in our Content Technology group, youll work with cross-functional teams of product managers and developers focused on Adobe Suite capabilitiesincluding Adobe Assets, Adobe Sites, Creative Suite, Content Analytics, and Workfront. This high-impact role is central to shaping our digital content strategy, enhancing operational efficiency, and delivering seamless, scalable, and compliant digital experiences.
Key Responsibilities:
Contributing to Strategic Initiatives:
- Drive the design and implementation of web sites and applications.
- Partner with clients to transform complex challenges into innovative, end-to-end solutions that elevate their business.
- Support the execution of the product roadmap for Adobe-based initiatives by contributing to the design, implementation, and ongoing optimization of solutions that align with business goals, promote scalability, and meet regulatory requirements.
- Assist in generating actionable insights through data analysis and reporting, helping drive continuous improvement in partnership with management.
Team & Delivery:
- Collaborate closely with product managers, developers, and content specialists based in India to ensure smooth project execution and cross-functional alignment.
- Contribute to a collaborative team environment by promoting open communication, knowledge sharing, and a commitment to continuous improvement.
- Support day-to-day operations by participating in sprint planning sessions, tracking tasks, and coordinating with vendors and cross-functional teams as needed.
Driving Operational Excellence:
- Establish robust workflows for development, testing, deployment, and maintenance within Adobe Experience Manager and other Adobe tools.
- Monitor performance metrics, manage A/B testing efforts, and champion data-driven decision-making.
- Ensure SEO best practices, accessibility standards, and compliance guidelines are consistently implemented
Collaboration & Communication:
- Partner with global marketing, product, and digital technology teams to deliver integrated, impactful experiences.
- Support clear and timely communication of project updates, key metrics, and progress to global stakeholders across time zones, ensuring alignment and transparency.
- Collaborate with other offshore/onshore development teams, ensuring smooth and effective execution.
Qualifications:
- 3+ years of experience in web development, content management, or digital product leadership, with at least 3 years in a managerial role.
- Proven expertise with Adobe Experience Cloud, including Adobe Assets, Sites, Creative Suite, Content Analytics, and Workfront.
- Proficient knowledge of the end-to-end content lifecycle, web content management, content publishing/deployment, and delivery processes.
- Knowledge of Cloud-native approaches and platforms including AWS or Azure, or GCP.
- Understanding of AEM as Cloud Service.
- Understanding of frontend technologies like Bootstrap, ReactJS, Handlebars, Angular, CSS3, and HTML 5.
- Experience working on a team of developers
- Strong understanding of digital compliance, web accessibility, and regulated industry standards.
- Excellent communication, stakeholder management, and project delivery skills.
Preferred Experience:
- Pharmaceutical or healthcare sector experience.
- Familiarity with Agile methodologies and sprint-based delivery.
- Working knowledge of Salesforce Marketing Cloud or other CRM platforms.
- Technical understanding of web architectures, APIs, and performance optimization.
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