Marketing Content Writer

About Instead

Instead is a tax platform designed to help taxpayers and tax professionals collaborate to save money on taxes. As the first company in decades to receive IRS approvals to E-file 1040, 1041, 1120, 1120S, and 1065 — we're re-inventing a complex category. Founded in 2023, Instead combines LLMs with tax law to make tax management a continuous, proactive process rather than a dreaded annual deadline.

Instead's investors include Sarah Guo from Conviction ), IRIS ) the largest tax software provider in the UK and many of our partners and customers who believe in our mission and vision. The Instead team comprises talented leaders from leading tax, financial services and fintech companies — Gusto, Intuit, Zenefits, Thomson Reuters, Wolters Kluwer — as well as top tax & accounting firms such as PwC, BDO, RSM, and KPMG.

Instead was a 2024 Innovation Award Finalist in CPA Practice Advisor. Instead's CEO, Andrew Argue, is a CPA and has been named Top 100 Most Influential People in the Accounting Profession twice - Ones To Watch and CPA Practice Advisors 20 under 40.

About the role

As our Marketing Content Writer & Editor, you will be responsible for generating, reviewing, and refining content using AI agents to support marketing websites and campaigns. You will ensure the quality, accuracy, and effectiveness of high-volume content production while maintaining consistency with brand standards.

This role is perfect for someone who thrives in a high-production environment, has strong editorial skills, and is comfortable working with AI-generated content to refine messaging and structure.

What you'll do

• Utilize AI tools to generate and develop marketing content for websites, email campaigns, blogs, and other digital assets.
• Review, edit, and refine AI-generated content for clarity, grammar, structure, tone of voice and alignment with marketing goals.
• Ensure proper content hierarchy and formatting for readability and engagement.
• Collaborate with the Marketing and Marketing Operations teams to ensure content is created on time and aligns with campaign objectives.
• Maintain brand consistency across all content types and platforms.
• Manage high-volume content production efficiently while maintaining accuracy.
• Optimize content using SEO AI tools to improve search visibility, keyword optimization, and overall readability.

What you'll need

• 5-7 years of experience in content writing, editing, or digital content management.
• Strong command of English/American writing, grammar, punctuation, and content structuring such as APA, MLA and CMS. 
• Experience working with AI-generated content and the ability to refine outputs for better readability and engagement.
• Ability to manage multiple content pieces in a fast-paced, high-production environment.
• Strong organizational skills, attention to detail, and ability to meet deadlines.
• Successful candidate will possess at least a Bachelor's/College degree in one of these concentrations:  English Literature, Professional Writing, Creative Writing, Marketing, Communications, or similar. 
• Applicants must be willing to work in our Hyderabad office.

Nice to have

• SEO optimization experiences a PLUS, but it is not required. 

Why join us

• Work on a cutting-edge tax tech platform that's transforming the industry
• Be part of a collaborative, mission-driven team
• Competitive compensation and benefits
• Growth opportunities in technology development and Salesforce architecture
• Opportunity to build and scale critical billing and customer management systems
• Work with innovative technology and support rapid business growth

Equal Opportunity Employer - M/F/D/V

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

We trust our team with sensitive information, so all candidates who receive and accept employment offers must complete a background check before joining us.