Business Development Executive

4 days ago

Ludhiana, Punjab, India Mushin Innovation Labs Pvt. Ltd. Full time ₹ 48,000 - ₹ 72,000 per year

Who are we?

Mushin is a VC funded Gurgaon based startup developing B2B SaaS (Software as a Service) products for automobile manufacturing units with the vision of automating, digitizing and IoT enabling manufacturing sector in India.

Mushin's patented software product significantly increases the efficiency and greatly decreases the cost of manufacturing Petrol/Diesel/EV cars and bikes.

Our software has been widely accepted and is being used by leading automotive companies like Maruti, JCB, Honda, VW, AMG, Hyundai and many more.


•
Website
:


• IPV Listing: - Premier Deal -


• AutoCar Magazine:


Role Objective

To build Mushin's presence in the Ludhiana automotive cluster by identifying potential clients, conducting

demos, nurturing relationships, and supporting final closures alongside the Senior BD and Founder. This role

bridges technical understanding and sales communication to convert warm leads into qualified, sales-ready

opportunities while minimizing founder travel costs.

Key Responsibilities

A) Lead Generation & Qualification

  • Identify and reach out to automotive manufacturers (OEMs, Tier-1/Tier-2 vendors, component makers)

within the Ludhiana cluster.

  • Conduct preliminary discussions to understand client pain-points in quality, production, and compliance

processes.

  • Qualify leads and schedule detailed virtual or on-site demos.

B) Product Demonstrations

  • Deliver clear, impactful demos of Mushin's products

  • Tailor Mushin software demo flow to client's standards

  • Support the Senior BD Manager and Founder during final high-value demos or negotiations.

C) Coordination & Reporting

  • Work closely with the Telecaller / Inside Sales Executive for lead follow-ups and scheduling.

  • Update CRM or lead tracker daily with meeting notes, feedback, and next actions.

  • Report weekly progress and pipeline updates to the BD Manager and Founder.

D) Regional Market Development

  • Map key plants, suppliers, and industrial areas across Ludhiana and nearby hubs.

  • Attend local events, exhibitions, and audits to network with potential clients.

  • Build long-term relationships to enable multi-plant rollouts.

Skills & Qualifications

  • Bachelor's in Engineering, Business, or related field.

  • 2–4 years of experience in automotive sales, pre-sales, or industrial software solutions.

  • Strong understanding of automotive manufacturing and quality processes.

  • Excellent communication in English, Hindi, and Punjabi.

  • Tech-savvy, confident in virtual demos and CRM tools.

  • Self-motivated, field-ready, and able to travel locally for plant visits.

Compensation CTC:

--
₹4 – ₹6 LPA (depending on experience).

-- Incentives: Demo-based bonuses and performance-linked rewards for conversions.

-- Allowances: Travel, lodging, and communication reimbursement as per policy.

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