General Manager Marketing
13 hours ago
About the CompanyThe Suraksha brand was established in 1992. In Kolkata, we offer comprehensive pathology and radiology services under one roof. We believe that the combination of our dominant position driven by our operating history in our core geography, extensive network and reputation for providing quality diagnostic services positions us best to continue to grow our business in Kolkata and remaining east Indian and adjacent north-east Indian markets and take advantage of the tailwinds for organized diagnostic chains in the large and fast-growing of the diagnostic services markets in eastern and north-eastern India.
ResponsibilitiesMarketing Strategy: Develop and implement effective marketing strategies aligned with business objectives to drive brand growth and market share. Doctor Marketing: Plan and execute targeted marketing initiatives aimed at healthcare professionals to build strong relationships and increase product adoption. Product, Advertising, and Communication: Oversee product positioning, promotional activities, and communication strategies to ensure consistent brand messaging and visibility across all platforms.
Team Development: Focus on the continuous development of team members through mentoring, training, and performance management to enhance individual and team capabilities. QualificationsB.Com/ B. Pharma/ MBA Required SkillsKnowledge of service marketing, advertising, product and sales
Knowledge of media planning, buying and media management
Knowledge of competition, product and pricing and their marketing strategies
Knowledge of the health care industry Knowledge of the basics of medicine, health care, heart care, diseases and commonly used medical terms. Knowledge of insurance, insurance claims and processing
Knowledge of the complete running of a diagnostic center business (process, discharge), products offered by the Company and medical technology.
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