Senior Content Writer

1 day ago

Bengaluru, Karnataka, India upGrad Full time ₹ 1,20,000 - ₹ 1,80,000 per year

Job Description - Senior Content Writer

About the Role

We are seeking a creative and strategic Senior Content Writer to drive content initiatives at upGrad School of Technology (uGSOT). This role is ideal for someone who can craft compelling narratives for students and parents, build trust through impactful communication, and establish a consistent brand voice across all channels. You will lead content planning and creation for admissions, marketing campaigns, influencer initiatives, and thought leadership, while also mentoring junior writers.

Key ResponsibilitiesContent Strategy & Planning

  • Develop and execute a content roadmap aligned with admissions, brand, and marketing goals.
  • Create editorial calendars to support key admission cycles, campaigns, and events.
  • Conduct competitor benchmarking and audience research to identify content gaps and opportunities.

Content Creation & Ownership

  • Write high-quality, original content across formats: blogs, landing pages, brochures, emails, ad copies, presentations, and video scripts.
  • Adapt tone and style for different stakeholders students, parents, school partners, and industry voices.
  • Ensure all content is optimized for SEO, readability, and brand consistency.

Collaboration & Leadership

  • Mentor and review the work of junior writers to maintain editorial standards.
  • Collaborate with design, influencer, partnerships, and admissions teams for integrated campaigns.
  • Work with academics and product teams to create impactful educational content that highlights program outcomes.

Performance & Optimization

  • Track content performance across channels, analyzing reach, engagement, and conversion impact.
  • Use data insights to refine strategies and continuously improve ROI.
  • Stay updated with digital marketing trends, education narratives, and evolving student interests.

Brand & Thought Leadership

  • Maintain and evolve the brand's tone of voice for all communication.
  • Create thought-leadership content such as whitepapers, opinion pieces, and long-form articles for brand positioning.
  • Support leadership communication (speeches, keynotes, internal messaging) when required.

Requirements

  • 4-6 years of professional experience in content writing, copywriting, or communications.
  • Strong portfolio with a mix of long-form and short-form content (blogs, campaigns, collateral).
  • Excellent command of English with sharp editing and proofreading skills.
  • Understanding of SEO, digital marketing, and content analytics.
  • Prior experience in education, edtech, or technology sectors preferred.
  • Strong organizational skills with the ability to manage multiple deadlines.
  • Leadership mindset with experience mentoring junior writers.

What Success Looks Like

  • High-quality content consistently delivered on time, aligned with brand and admissions goals.
  • Content that builds trust with students and parents, leading to stronger admissions conversions.
  • Seamless collaboration with cross-functional teams for integrated campaigns.
  • Data-driven improvements in content performance (reach, engagement, lead quality).
  • Establishing uGSOT as a credible, trusted voice in higher education.

This is a high-ownership role for someone who loves storytelling, thrives on collaboration, and can balance creativity with data-driven execution.

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