Junior Content Writer

1 day ago

Bengaluru, Karnataka, India upGrad Full time ₹ 4,00,000 - ₹ 6,00,000 per year

Job Description - Junior Content Writer

About the Role

We are looking for a detail-oriented and creative Junior Content Writer to join the marketing team at upGrad School of Technology (uGSOT). As a Junior Content Writer, you will support the creation of blogs, social media posts, campaign copy, and other communication material that engages students, parents, and external stakeholders. This is an excellent opportunity for someone early in their content career to grow under the guidance of senior writers and marketing leaders, while contributing directly to admissions and brand-building goals.

Key Responsibilities

Content Creation

  • Write clear, engaging, and original content across formats but not limited to blogs, emails, social media posts, ads, landing pages, and brochures.
  • Adapt tone and style based on audience: students, parents, schools, or partners.
  • Support content requirements for admissions campaigns, influencer initiatives, and events.

Research & Ideation

  • Conduct basic research on education and engineering trends to generate content ideas.
  • Benchmark competitor content and suggest creative improvements.
  • Assist in building editorial calendars aligned with admissions timelines.

Editing & Collaboration

  • Proofread and edit drafts for grammar, clarity, and consistency.
  • Work closely with design, social media, and admissions teams to deliver integrated campaigns.
  • Take feedback from senior writers and refine drafts accordingly.

Process & Reporting

  • Maintain structured content repositories and ensure version control.
  • Update trackers for content deliverables and deadlines.
  • Learn to monitor performance metrics (views, engagement) and use feedback to improve writing.

Requirements

  • 1-2 years of professional experience in content writing, copywriting, or communications (internships included).
  • Strong command of English with solid grammar, spelling, and editing skills.
  • Ability to write both short-form and long-form content.
  • Curiosity to learn about education, technology, and student/parent audiences.
  • Discipline in meeting deadlines and following editorial processes.
  • Familiarity with SEO, social media, or digital marketing basics is a plus.

What Success Looks Like

  • Content delivered on time and aligned with brand voice.
  • Clear, error-free writing that connects with students and parents.
  • Strong collaboration with design, marketing, and admissions teams.
  • Steady improvement in writing quality through feedback.
  • Contribution to admissions campaigns, events, and brand awareness.

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