Brand Marketing Manager

5 days ago

Mumbai, Maharashtra, India Binarystar Searchx Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Diabeticsproducts Education Qualification

B.S.C(science)/ B. pharmacy with MBA in marketing

Relevant Work Experience

6+ years in brand management with 100+ CR product(minimum) in Cardio/Diabetic or ANTI - OBESITY

Work from Office - Office Mode

Competencies/Skills

  • Communication Skills (clarity of thought, comprehension)
  • Likely potential for growth
  • Job / Product / Technical Knowledge / Pharma domain knowledge
  • Presentation & Interpersonal skills (If applicable)
  • Managerial or People Management skills
  • Safety awareness (If applicable)
  • Manage brands to achieve their targets and qualitative parameters to improve profitability of India Accountabilities
  • Develop and Implement marketing plan to achieve sales target and improve profitability of the organization
  • Improve brand qualitative parameters to gain ranking versus competitor
  • Develop key opinion leader / key business leader to have an advocacy for the brand
  • Propose/ Execute divisional initiative for better therapy development
  • Interact with different stakeholders for a speedy execution of the process.
  • Assess execution of Divisional / brand strategy at ground level for superior performance compared to competitors

Major Activities / Tasks:

  • Recommend  a marketing mix after analysing business priorities
  • Defining purpose for selecting the brand for campaign
  • Develop the marketing plan to execute the campaign
  • Maintain the expense to sale ratio to meet profitability
  • Regular Training / Cycle meets for medical representative for effective execution of particular campaign
  • Increase market share in the given market by marketing initiatives
  • Keep close eye on competitors activities to develop further marketing plans.
  • Execute scientific programs for engaging the customers
  • Interaction with customers during field work to understand the need of brands or the current market
  • To understand the new opportunities in the market
  • Propose the activities which represent the divisional needs
  • Execute divisional activity with the help of team
  • Sales monitoring for the respective brands to monitor the success of initiatives
  • Coordination with medical, art, purchase, legal, compliance dept. for the promotional inputs & materials
  • Vendors Management has to get things on time
  • To do regular monthly 5-6 days of field work
  • Gather insights for future developments

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