Senior Campaign Analyst

About (Analytics & Information Management):

• The Analytics & Information Management team is a global community that objectively connects and analyzes information, to create actionable intelligence for our business leaders. It identifies fact based opportunities for revenue growth in partnership with the businesses. The function balances customer needs, business strategy, and profit objectives using best-in-class and relevant analytic methodologies. To accomplish this, the group focuses on linkages of information, tools and analytics

Role Outline/Job Summary:

• The role of Senior Analyst – Strategic Information Solutions group is based at AIM
• COE' Chennai Center and reports to the Manager/AVP

Job Description:

• Position Title: Senior Analyst – Campaign Delivery

Role and Responsibilities:

Business/Department/Objectives:

• The role of Senior Analyst – Strategic Information Solutions group is based at COE Chennai Center and reports to the AVP. The Analyst/Senior Analyst will be part of one of the business teams COE partners with (APAC Cards, APAC Retail Bank)
• The key requirement for the Analyst/Senior Analyst role is the ability to understand the business, develop data-driven solutions to address business problems and independently manage end-to-end project communication with business partners. The individual will possess the ability to work in teams and display a proactive learning attitude
• We are looking for Self-motivated individuals who are comfortable working in bigger teams. A flexible, positive and mature mindset to deal with ambiguities of complex business problems is a must

Core Responsibilities:

• Data Extraction and Data Manipulation: Take ownership in extracting data from various data sources. This would require an understanding of the project objectives and data requirements, working with the huge databases to meet the data needs for the project.
• Campaign Assessment and Evaluation: Understand the campaign objective, and define/propose the right metrics and methodology to evaluate the campaign effectiveness. Work closely with the partners to gather inputs on campaign execution and incorporate those while evaluating campaign effectiveness. Partner with business to propose/recommend strategize campaigns based on past campaign performance.
• Presentation of results: The individual would be expected to independently design presentations to summarize the result of analysis.
• Business Knowledge: Develop an understanding of the domain/function. The individual is expected to develop domain expertise in his/her work area.
• Teamwork: Develop cross-site relationships to enhance leverage of ideas. Set and manage partner expectations. Coach and mentor junior analysts by sharing Business, Functional and Technical expertise
• Communication and Relationship: Independently manage end-to-end project/partner communication across the various levels in the organization. It is extremely critical to develop and maintain smooth relationship with partners across business units

Day-to-Day Responsibilities:

• Evaluate, analyze and recommend – Understand the campaign object and define metrics to evaluate the campaign performance and analyze the campaign results and accordingly make recommendations to the business to strategize campaign design, execution and rollout
• Work closely with partners across business units to understand project requirements, timely delivery and partner communication with 100 % accuracy and solving business problems
• Auditing and quality checks are extremely critical for this role
• Timely partner communication and attending business calls
• Data driven solutions and working on critical Initiatives, Identify opportunities to drive data analytics solutions

Financial/Budgetary: No

• Individual Contributor (IC)/Managerial: IC

Key Deliverables:

• Design and development of Campaign data files – regular and adhoc. Work closely to create all targeting/channel/fulfillment files as required
• On-time delivery and quick TAT, multi-task and manage multiple projects independently
• Planning and Prioritization, Partner communication. Handle new transitions within tight timelines
• Automation of BAU, develop self-service solutions and deliver business value
• Ideas and Suggestions for continuous improvement, Contribution to organizational initiatives
• Communication: Effectively communicate strategic considerations with team, partners and senior management
• Share best practices across SIS groups and implement best practices, drive data and analytics solutions
• Interact and present results to Senior management

Qualifications:

Education:

• Master degree in Information Technology/Information Systems/Computer Applications/Engineering from a premier institute
• BTech/B.E/MCA in Information Technology/Information Systems/Computer Applications with additional 2 years of experience

Experience:

• Established competency in one or more of the following
• 3-5 years of relevant work experience in campaign execution/database marketing within Banking/Financial Services/Analytics Industry
• Data manipulation, extraction of data from huge/complex databases using SAS/SQL is required (SAS hands-on experience is a must)
• Experience in customer targeting process, list management activities is a must (data driven)
• Experience in Campaign MIS and reporting is preferable
• Strong analytical aptitude and logical reasoning ability
• Strong presentation and communication skills
• Strong process/project management skills
• Hands-On knowledge – SAS(Base and Advanced), MS SQL Server, UNIX, (SAS hands-on experience is a must)
• Excel, report automation skills
• Good communication skills is mandatory
• Financial domain (Cards/Retail Bank/Mortgage) background preferred
• Experience working with off-shore industry preferred

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Job Family Group:

Decision Management

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Job Family:

Data/Information Management

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Time Type:

Full time

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Most Relevant Skills

Please see the requirements listed above.

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Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

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