Business Development

24 hours ago

Noida, Uttar Pradesh, India IKIO LED Lighting Full time

Company Description

IKIO LED Lighting is a U.S.-based manufacturer of innovative, sustainable, and technologically advanced lighting solutions. We are rapidly expanding in the U.S. market and are seeking a
Sales & Marketing Executive
to drive outreach, support sales operations, and enhance customer engagement through structured campaigns and data-driven initiatives.

Position Overview

The
Sales & Marketing Executive
will be responsible for planning and executing email campaigns, cold calling, scheduling meetings, and supporting the sales team with up-to-date CRM and reporting. This role will also contribute to customer retention strategies, identify new business opportunities through data tools, and coordinate closely with sales and marketing to ensure smooth operations.

This is a hands-on role requiring strong communication skills, familiarity with U.S. market outreach, and experience with CRM and lead-generation tools.

Key Responsibilities

  • Plan, execute, and monitor
    email campaigns
    for lead generation and customer engagement.
  • Conduct
    cold calling and outreach
    to prospects, scheduling meetings for the sales team.
  • Coordinate and support the sales team with
    up-to-date reporting, CRM updates, and follow-ups
    .
  • Develop
    customer retention strategies
    and assist in nurturing existing accounts.
  • Research and identify
    new business opportunities
    through market intelligence and prospecting tools.
  • Manage and maintain
    data accuracy
    across CRM and lead-generation platforms.
  • Leverage tools such as
    Apollo, Lusha, and ZoomInfo
    for database building and outreach.
  • Collaborate with the Marketing team to align lead-generation campaigns with business objectives.

Core Competencies & Skills

Technical Skills

  • Strong hands-on experience with
    CRM systems
    (Fresh Sales, HubSpot, Salesforce, Zoho, or equivalent). Familiarity with
    prospecting tools
    like Apollo, Lusha, ZoomInfo, etc.
  • Knowledge of
    email marketing platforms
    and campaign management.
  • Ability to analyze campaign and sales data for actionable insights.

Soft Skills

  • Excellent
    verbal and written communication skills
    .
  • Strong organizational and coordination skills.
  • High attention to detail and accuracy in data management.
  • Proactive, self-driven, and able to multitask in a fast-paced environment.

Experience & Qualifications

  • 2–4 years
    of experience in sales coordination, business development, or marketing support.
  • Experience with
    U.S. market
    outreach strongly preferred.
  • Bachelor's degree or Diploma in
    Business, Marketing, Communications, or related field.
  • Proven track record of supporting sales and marketing teams with campaigns, lead generation, and CRM usage.

Growth Path

  • Opportunity to grow into
    Sales & Marketing Manager
    or
    Business Development Lead
    .
  • Expanded scope in
    strategy, sales operations, and customer success
    .

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