Sales Force Effectiveness

Sales Force Effectiveness & Sales Administration professional with
16+ years of experience
across Pharmaceutical, Healthcare and Telecom industries. Skilled in
SFE strategy, MIS & analytics, CRM compliance, incentive modeling, budgeting, forecasting, dashboard management and field force administration

.
Adept at supporting leadership teams with performance insights, commercial planning and operational excellence.

CORE COMPETENCIES

• Sales Force Effectiveness (SFE)

• MIS / Sales Analytics / Dashboard / Power BI

• CRM Compliance & E-Reporting

• Incentive Designing & Budget Phasing

• Sales Forecasting & Business Insights

• Performance Productivity Metrics (YPM / PCPM / Coverage)

• Secondary Sales & Market Inventory Analysis

• Field Force Administration & HR Coordination

• Data Risk Management & Audit Compliance

• Training & Capability Development

PROFESSIONAL EXPERIENCE

Mankind Pharma Limited – New Delhi (BSV-Mankind)

Sales Admin Manager – Pharmaceutical Formulation & Consumer Healthcare

Nov 2025 – Present

Key Responsibilities:

• Executing CRM activities as per compliance guidelines including FMV verification and CME / RTM / Conference planning.
• Managing sales operations: rate approvals, order processing, invoicing and CFA inventory control.
• Supporting sales leaders and field teams with analytics, reporting and administrative coordination.
• Preparing business KPIs, performance dashboards and review reports for senior management.
• Coordinating with distributors, hospitals and pharmacies; supporting KOL engagements.
• Cross-functional collaboration with Marketing, Finance, HR & Supply Chain.
• Delivering trainings on CRM compliance, reporting systems and product knowledge.

Bharat Serums & Vaccines Limited – Mumbai

Manager – Sales Force Effectiveness (SFE) & Sales Admin

Jan 2014 – Oct 2025

Key Contributions:

• Designed budget phasing and target allocations based on %GC, PCPM and business priorities.
• Developed incentive strategy & circulars based on quarterly achievements.
• Managed MIS & performance analytics for 10 divisions, 802 HQs and 1600 field employees.
• Delivered key dashboards & business review presentations for CXO leadership.
• Managed CRM compliance, e-reporting, call average, coverage and doctor reach analysis.
• Conducted YPM, UPMPM, Top/Bottom performer and Sales vs Expense analytics.
• Inventory & liquidation analysis; RCPA & product availability tracking.
• Coordinated forecasting for CFA, institutional quotations and production planning.
• Supported employee lifecycle (Joining, Attendance, Leave & F&F settlements).
• Organized conferences, meetings, travel logistics and event coordination.

Nova Medical Center – New Delhi

Sales Coordinator – Healthcare Business

Jul 2010 – Dec 2013

• Revenue reporting and Budget vs Actual analysis across domestic & international centers.
• Marketing ROI evaluation, CME support and promotional activity MIS.
• Sales & marketing presentations for Leadership team.
• Field expense scrutiny and compliance control.
• Travel planning and employee coordination.

Bharti Infratel Ltd (C/O Airtel Ltd.) – Lucknow

Sr. Executive – O&M MIS (Circle East – U.P.)

Aug 2008 – Jun 2010

• Managed daily MIS for 572 sites, 5 Cluster Heads and 69 technicians.
• Developed O&M Tracker, PM Dashboard, Alarm Reports and energy cost analysis.
• Attendance, expense management and monthly cost statements for field operations.

Global Telecom Limited (GTL Project) – Lucknow

Sr. MIS Executive

Mar 2008 – Aug 2008

• Project billing verification and DPR (Daily Project Report) management.
• Vendor coordination for electrical and tower erection projects.
• MIS , Site Auditing & Inventory management

DIESL – "TATA Enterprise" – Lucknow

MIS Executive – Supply Chain / Warehouse

Sep 2006 – Feb 2008

• SAP-based warehouse transactions, kitting and dispatch management.
• Inventory and POP movement planning; vendor coordination.

OTHER EXPERIENCE

• Amron Battery & Genus Inverter – Billing Operator (ACE ERP) , Varanasi

• Titan Watches Ltd. – Service In-Charge: Customer service MIS, claims & HO communications

EDUCATIONAL QUALIFICATION

Qualification

Board/University

Year

MBA (Master Degree)

Global University

2010

Computer Diploma

Navodaya Institute

2006

Bachelor Degree

Purvanchal University

2006

Higher Secondary – Biology Group

U.P. Board

2002

High School – Science Group

U.P. Board

2000

TECHNICAL SKILLS

• Power BI, Power Query, Power Pivot, Tableau, VBA
• SAP (MM & SD Modules), CRM & E-Reporting tools
• Hi-Doctor, OLAP, RAMCO, Beehive, Darwin Box & other pharma reporting systems
• Advanced Excel, MS Office, Operating Systems (Windows/DOS)

CERTIFICATION

•
Six Sigma – Green Belt

PERSONAL STRENGTHS

Highly interactive, team-oriented, disciplined, quick learner, hardworking and adaptable with strong stakeholder management skills.

Place:
Mumbai

(Mahesh Dubey)