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Sales Force Effectiveness
2 weeks ago
At Fresenius Kabi, we are driven by a commitment to improve the quality of lives: We are Committed to life. We strive for continuous innovation with our outstanding manufacturing capabilities, unique channel access, and customer proximity. With our four complementary business areas BioPharma, Pharma (primarily IV drugs and infusion therapy), Medical Nutrition, and MedTech; Fresenius Kabi plays a vital role in the treatment of chronically and critically ill patients across various healthcare settings. For instance, over 70% of our IV drug units shipped in the US are on the Essential Medicines List of the US Food and Drug Administration, emphasizing the importance and impact of our products. All meaningful care comes down to people with the experience, expertise, and compassion to make a difference in the lives of those facing challenging situations. For us, care is a fundamental obligation, mission, and daily source of inspiration. It is the momentum that pushes us forward to help elevate the quality of life for both caregivers and those who need it most: critically and chronically ill patients. By providing essential medicines and technologies for infusion, transfusion, and medical nutrition, we are helping advance the future of healthcare, making it even more accessible, reliable, and in tune with current and future needs.
Our Principles: The Fresenius Principles form the basis of our company culture, with which we support our #FutureFresenius strategy. They describe what we stand for and how we operate, collaborate, approach challenges and make decisions as individual Fresenius employees and as a whole team.
Key Responsibilities :
- Product / Scientific Training
- Drive the key products target achievements & implement promotional strategies & activities
- Effective KOL and CRM management.
- Ensure right market feedback to H.O
Major Duties & Responsibilities :
- Business potential analysis & KOL management.
- Tracking top hospitals / areas, business market size and shares.
- Execution of all marketing campaigns & strategies in coordination with field force & managers.
- Meeting the prescribed number of doctors along with field force.
- Coordinating between field force and PMT for the distribution of required of promotional material.
- Coordinating between field force, managers and PMT at HO the sanction of activity proposals.
- Coordinating between FF and the Medical Dept/ PMT at HO the queries related to brands.
- Track the ROI of promotional activities and report to the DSM & PMT.
- Conduct market surveys as per the requirements of and guidelines given by PMT at HO.
- Track competition and provide feedback to PMT & DSM.
- Ensure timely induction and training of the field force.
- Timely Submission of applicable Reports / Activity Strategy / Strategy Feedback.
- Ensure follow of COCs & HR policies.
Skills And Expertise -
