Email Marketing Specialist

3 days ago

Udaipur, Rajasthan, India Virtual Binz Full time ₹ 15,00,000 - ₹ 28,00,000 per year

Email Marketing Specialist

Location: Udaipur, Rajasthan (Onsite)

Employment Type: Full-time

Salary: Not Disclosed

About the Role:

We are looking for an experienced Email Marketing Specialist to take ownership of our email infrastructure and ensure high inbox placement and consistent campaign performance. This role focuses on the setup, configuration, monitoring, and maintenance of email deliverability tools, along with domain authentication and platform optimization.

Key Responsibilities:

  • Set up, configure, and maintain email platforms such as SendGrid, Apollo, and similar tools.
  • Monitor email deliverability metrics including sender reputation, bounce rates, and inbox placement.
  • Implement and manage email authentication protocols like DMARC, DKIM, and SPF.
  • Troubleshoot technical issues related to email systems and domain configurations.
  • Collaborate with marketing, IT, and operations teams to ensure smooth tool integrations.
  • Stay current with industry best practices and trends in email deliverability and security.
  • Conduct A/B testing and analyze results to optimize campaign effectiveness.

Key Requirements:

  • Strong understanding of email marketing best practices.
  • Proficiency in email marketing platforms like SendGrid, Apollo, etc.
  • Experience with A/B testing methodologies and analysis.
  • Proven hands-on experience in managing email deliverability and related tools.
  • Knowledge of domain authentication standards (SPF, DKIM, DMARC) and DNS basics.
  • Analytical mindset and attention to detail.
  • Ability to interpret email performance data and make informed adjustments.

Preferred Qualifications:

  • Previous experience in Email Deliverability Management or Email Infrastructure roles.
  • Familiarity with cold outreach tools, marketing automation, or CRM integrations.

Job Type: Full-time

Application Question(s):

  • How many years of experience you have with Email Marketing?
  • What's your current In-hand salary?
  • What's your expected In-hand salary?
  • What will be your notice period?

Work Location: In person

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