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Senior Program Manager

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Bengaluru, Karnataka, India Tracxn Full time ₹ 1,04,000 - ₹ 1,30,878 per year

We are seeking a creative, data-driven, and results-oriented Senior Program Manager with a background in product marketing and digital marketing. This role is ideal for an individual who can bridge the gap between creative storytelling and data-driven marketing strategies, managing high-impact marketing programs from ideation to execution. You will be responsible for scaling product visibility, managing digital campaigns, and driving impactful product positioning across multiple channels.

About Tracxn

Tracxn is a leading market intelligence platform for private company data, serving Venture

Capitalists, Private Equity Firms, Investment Banks, and Corporates. With a strong global

footprint, Tracxn tracks over millions of companies across various sectors to provide deep

insights and help clients make data-driven decisions.

Key Responsibilities

Digital Marketing and Content Management

  • Plan, execute, and optimize digital marketing campaigns to maximize brand reach and engagement.
  • Manage all digital ads for paid campaigns like Google Ads.
  • Create and refine messaging for digital and offline channels, including social media, email, blogs, and events.
  • Leverage SEO and content marketing to drive organic traffic and improve product visibility.
  • Use design tools like Canva for quick content creation and customization.

Social Media Management

  • Manage social media presence, including content creation, scheduling, and performance analysis across platforms like LinkedIn, Twitter, and Instagram.
  • Review and approve social media content, ensuring consistency in tone, style, and brand voice.
  • Monitor industry trends and competitor activities to optimize social media strategies.

Performance Tracking & Data-Driven Optimization

  • Define and track key performance indicators (KPIs) to measure the success of marketing initiatives.
  • Set up dashboards and Management Information Systems (MIS) for real-time campaign performance tracking.
  • Use data insights to refine strategies, improve conversion rates, and increase customer engagement.
  • Prepare regular performance reports for senior leadership, highlighting key metrics and areas of improvement.

Who You Are?

Experience: 5-8 years in digital marketing, social media management, or brand strategy, preferably in a B2B SaaS environment.

Creative and Data-Driven: You blend creative thinking with data insights to deliver impactful marketing programs.

Hands-On Marketer: You have experience with tools like Canva, Google Ads, and social media management platforms.

Stakeholder Management : You collaborate effectively with cross-functional teams and senior leadership.

Continuous Improvement: You thrive in a culture of innovation and are always looking for ways to optimize processes.

Preferred Qualifications

  • Experience in creative content creation, social media management, and campaign execution.
  • Hands-on experience with digital marketing tools like Canva, Google Ads, and social media platforms.
  • Strong ability to blend product marketing strategies with creative execution for impactful brand positioning.

What We Offer

  • High-Impact Role: Directly influence strategic programs and business outcomes.
  • Growth & Learning: A meritocratic environment with mentorship and leadership development opportunities.
  • Innovative & Transparent Culture: A problem-solving mindset that values efficiency and innovation.
  • Work-Life Balance: Fixed work hours for a healthy balance (9 hours x 5 days).

If you are passionate about building brands, leading creative marketing programs, and leveraging data to drive business impact, we would love to hear from you Please mail your resume to