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Digital Marketing Manager
2 weeks ago
Digital Marketing & Social Media Specialist – Floss Beauty
Passionate about beauty and always on top of the latest trends? Do you have a knack for social media and marketing? If so, we have the perfect opportunity for you
Floss Beauty is a
luxury, innovation-led beauty brand
redefining beauty in India. Starting with
press-on nails
, we've expanded into
magnetic lashes
and
lip stains
—products that are changing the way women experience everyday beauty. Our mission is to make salon-quality, effortless, and trend-driven beauty accessible to everyone, while staying bold, glamorous, and always ahead of the curve.
As a growing startup with a strong aesthetic and community-first approach, we're looking for a
motivated Digital Marketing & Social Media Specialist
to join our team in Mumbai. This is a unique chance to help shape a new-age beauty brand that's all about
innovation, creativity, and luxury made easy
.
Responsibilities
- Digital Marketing:
Plan, manage, and optimize paid campaigns (Meta, Google Ads) and drive organic growth through SEO. - Social Media Management:
Oversee Instagram (and expand into other platforms), create engaging content, manage posting schedules, and interact with our growing community. - Influencer Outreach:
Build and manage relationships with beauty influencers to drive collaborations, product seeding, and reviews across nails, lashes, and makeup. - Content Creation:
Design and develop high-quality, visually striking content that reflects Floss Beauty's
trend-forward, luxurious brand voice
. - Campaign Execution:
Support product launches (press-on nails, magnetic lashes, lip stains) and creative campaigns to boost brand awareness and conversions. - Trend Analysis:
Stay plugged into global beauty, fashion, and content trends, and translate them into Floss Beauty's strategy.
Requirements
- 1–3 years of digital marketing experience, preferably in
beauty/fashion/lifestyle
. - Proficiency in
Meta Ads Manager, Google Ads, Canva, and social media scheduling tools
. - Passion for
beauty innovation
with a finger on the pulse of what's trending globally and locally. - Excellent written communication skills and visual sensibility (design skills a plus).
- Creative, detail-oriented, and able to think outside the box.
- Organized, professional, and capable of managing multiple projects independently.
- Strong understanding of
beauty consumer behavior, storytelling, and aspirational branding
. - Bonus: Shopify, Klaviyo, influencer marketing experience.
Benefits
- Be Part of Beauty Innovation:
Work with one of India's first brands bringing
luxury press-ons, magnetic lashes, and lip stains
to the market. - Creative Freedom:
Your ideas won't just be heard—they'll shape our campaigns and launches. - Professional Growth:
Hands-on experience across marketing, content, influencer partnerships, PR, and e-commerce. - Exclusive Product Access:
Be the first to try new nails, lashes, and lip launches—straight from the Floss Beauty lab. - Beauty Industry Exposure:
Work on product launches, digital campaigns, and collaborations—it's a crash course in the business of beauty.
If you're ready to
combine creativity, strategy, and a love for beauty innovation
while helping build one of India's most exciting new brands, we'd love to hear from you
