Inside Sales Lead

ABOUT VEGROW

Vegrow focuses on matchmaking across demand and supply for fruits, aggregating

multiple channels (wholesalers/semi-wholesalers, modern trade, and general trade)

in100 cities on the demand side and 30,000+ farmers on the supply side. Through its

unique community advisory approach, Vegrow digitally engages with farmers across 400+

production pockets and helps them align with market expectations and get better yield,

thereby higher income. It processes more than 400 tons of fruits daily. The company has

grown significantly in the last 12 months with industry leading gross margins of ~20%. The

growth has been unlocked on the back of its deep tech and data stack across the value

chain. It has built capabilities to harness farmer chatter, estimate farmland produce and

measure demand across Tier-I, Tier-II and Tier-III markets.

Vegrow founders are extremely passionate about Agri-domain and come from a very

strong pedigree of IITs and have a rich corporate and start-up experience along with

domain expertise owing to their stint in ITC, Urban Company, AgroStar and Chronus. It isa

fast-growing company and has scaled to over 450-member young and passionate team

with a very strong leadership who are ex-entrepreneurs with a blend of Agri & non-Agri

expertise coming from successful organisations viz. Godrej, Reliance, ITC, Microsoft etc.

The company has raised US$46M in its Series C primary and secondary funding in January

2024. This new funding round has been led by GIC, Singaporens sovereign wealth fund,

with significant participation from existing investor Pros us Ventures and continued

support from Matrix Partners India, Elevation Capital, and Lightspeed.

About Velens:

Velens is a cutting-edge agritech solution by Vegrow, focused on bringing grade-level

transparency to fruitfarmers, starting withpomegranates. Using AI-enabled mobile assessment

tools,Velenshelps farmers understand their grademix onthetree itself, empoweringthemto

makebetterpricingandharvestdecisions.Werelookingforadriven Inside Sales Lead to scale

our mission across India.

Role Overview:

As the InsideSalesLead, you willbe responsibleforowning andmanagingthe end-to-endsales

process driven through tele-calling. This includes monitoring daily activity, refining the pitch based

on farmer feedback, tracking performance, and coaching your team to convert leads effectively.

Therolerequiresstrongexecution,analyticalthinking,andpeopleleadership,combinedwith an

understanding of rural or agri-driven customer behavior.

KeyResponsibilities:

a) Sales Execution and Funnel Management

Own the lead funnel from qualification to conversion

Ensure leadsareactioned withindefinedtimelines

Improve contact ratesand conversion percentagesthroughprocessdiscipline

b) Pitch Quality and Process Improvement

Regularly review call recordings and outcomes

Identifygaps in farmer conversations and improvemessaging

Standardize sales scripts and objection-handling approaches

c) Performance Tracking and CRM Discipline

Monitor daily calling activity, contact efficiency, and closure rates

Ensure CRM hygiene, including lead tagging and disposition accuracy

Prepare weekly reports with key insights and improvement plans

d) Team Management and Development

Managea team of 5-10 inside sales executives

Conduct regular reviews and feedback sessions

Set clear targets and ensure they are achieved.

What We're Looking For:

4-6yearsof relevant experience in inside sales, with at least1-2years in a team lead

capacity

Strong understanding of sales funnel metrics, CRM tools and process execution

Proficiency in Hindi is amust along with atleastoneregionallanguage fluency (Marathi,

Kannada, or Telugu) is a strong advantage.

Experience working with rural audiences or agri-tech is preferred.

Strong communication and problem-solving skills

Why work with us:

At Vegrow we promise to maximise what you care about the most. You will get an

opportunity to work in a highly collaborative, empowered environment which will allow

you to learn , experiment and grow.

Here every employee is encouraged to be audacious, innovative, entrepreneurial, purpose

driven in order to create a legacy of their own.

So come and be a part of this exciting journey