Senior Analyst, Sales Operation

We are searching for a Senior Analyst Sales Operation & Planning who is business savvy, data-driven and has a consultative and collaborative working style. This person must operate effectively in a matrix environment and is confident in supporting business leaders to drive aggressive growth plan execution. We are short-listing driven, resilient, enterprising, agile and motivated leaders who want to be part of a growing company

THE ROLE

The Senior Analyst will play a pivotal role in elevating sales operations and performance across East Asia and India. You will act as a CRM expert, performance analyst and sparring partner to country leadership, commercial and functional teams.

YOUR RESPONSIBILITIES:

The Senior Analyst, Sales Operation and Planning (East Asia and India)s specific responsibilities fall into THREE responsibilities

Accountability #1:

• Act as the subject matter expert for CRM and sales forecasting to drive commercial excellence across the region.
• Lead CRM adoption efforts across commercial teams, from MDs and Sales Leaders to front-line sales reps, ensuring consistent usage and data hygiene.
• Develop and distribute monthly CRM reports, monitoring funnel health, lead generation effectiveness and opportunity progression.
• Identify growth opportunities or performance gaps by analyzing trends across countries, segments and products; propose actionable strategies for improvement.
• Partner closely with sales leaders to support the monthly rolling forecast process, ensuring accuracy and accountability.
• Collaborate with Sales Managers, PLM and BP&A to resolve key operational challenges (e.g., delivery delays, market pricing, quality issues, pricing catalogs).

Accountability #2

• Own the end-to-end tracking of monthly sales performance by country, segment and individual, serving as the region's performance controller.
• Design and maintain insightful dashboards with clearly defined KPIs, helping leadership monitor progress toward sales goals.
• Partner with HR and Finance to validate and analyze Sales Incentive Plan (SIP) performance and target achievements; ensure transparency and data-driven incentive calculations.
• Partner with MDs and segment leads to implement SIPs and ensure annual sales targets are challenging yet grounded in market reality.

Accountability #3

• Collaborate with BP&A and Commercial teams to shape data-driven pricing strategies that align with regional and country goals.
• Conduct pricing simulations and competitive benchmarking to recommend pricing strategies that drive penetration, competitiveness and profitability.
• Identify pricing levers and opportunities for commercial expansion across customer tiers, products, and geographies.

Description of Essential Functions/ % of Time

CRM Excellence & Sales Forecasting (Sales Operations & Enablement)- 40%

• Partner with Finance and country MDs to support the monthly rolling forecast process, ensuring forecast accuracy and alignment with financial targets.
• Analyze forecast vs. actual performance against budget and prior year benchmarks; highlight risks and opportunities to guide leadership action.
• Support sales leaders and MDs in developing corrective actions based on forecast gaps and business insights.
• Act as CRM super-user and champion, driving adoption across teams through clear SOPs, structured training and workshops.
• Prepare monthly executive summaries on CRM opportunity pipeline performance.
• Monitor and analyze lead generation effectiveness, sales funnel health, opportunity velocity, win rates and pipeline conversion for both short-term targets and long-term growth.
• Evaluate the quality and accuracy of leads and opportunities recorded in CRM to maintain data integrity and decision-making reliability.

Performance Tracking & Sales Incentive Management- 30%

• Develop and maintain monthly dashboards and cadence reports tracking sales performance by country, segment and individual.
• Monitor and verify individual sales incentive target achievement (SIP) to ensure accurate and transparent bonus calculations.
• Identify early performance gaps and escalate to management with recommended corrective actions.
• Collaborate with sales managers and regional teams to formulate and track risk mitigation plans.
• Analyze performance across direct sales teams and business partners, providing insights on strengths, bottlenecks and growth levers.
• Make data-driven recommendations to improve commercial processes and enhance sales effectiveness.

Pricing Analytics & Strategic Support- 30%

• Support BP&A in evaluating and developing pricing strategies through competitive analysis, data simulations and scenario modelling.
• Consolidate and report the impact of pricing actions, including internal measures and competitive responses.
• Ensure planned pricing initiatives are implemented effectively by the sales organization in all relevant markets.

KEYS TO SUCCESS:

YOUR QUALIFICATIONS:

Bachelors Degree or equivalent in business or finance related fields.

• At least 3-5 years working experience in sales operations or extensive finance/business analytics experience
• Strong aptitude for data analysis, process and systems
• CRM systems knowledge highly preferred, especially experience in driving adoption.
• Proven skills in the areas of planning and sales & operational excellence.
• Demonstrates methodical and organized working style with demonstrated communication and problem solving skills
• Strong communicator both written and verbal in technical and non-technical environment
• Able to interpret financial data and knows revenue recognition rules.
• Ability to meet deadlines and demonstrates effective time management skills
• Excellent business ethics and integrity
• Demonstrates flexibility in operational style to meet the requirements of a multi-cultural work environment
• Ability to work independently with minimal supervision and follow through to meet objectives
• Have a CAN DO attitude and comfortable with being a change agent to challenge status quo
• Ability to travel as required meeting team and department goals (25%)