Marketing/Demand Generation Specialist

1 day ago


Pune, Maharashtra, India Plugscale Consulting Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Role Overview:The Demand Gen Specialist will be the growth engine behind ContextQAs pipeline. Youll design and run campaigns that generate high-quality MQLs, optimize conversions to SQLs, and support the outbound team with content, sequences, and events. Your role bridges marketing and sales, ensuring a steady flow of qualified prospects aligned with ICP.Responsibilities:Own lead generation campaigns (LinkedIn Ads, webinars, gated content, events).Collaborate with the SDR/BDR team to create effective messaging and assets.Track MQL SQL conversion and optimize campaigns accordingly.Build and manage prospect databases (ZoomInfo, Clearbit enrichment).Run email nurturing campaigns to re-engage cold leads.Support ABM campaigns for top 100 target accounts.Requirements:4-6+ years in B2B SaaS demand generation.Proven track record generating MQLs that convert to SQLs.Expertise in LinkedIn Ads, content marketing, email nurture campaigns.Strong analytical mindset, comfortable with attribution and ROI metrics.Familiarity with HubSpot, Salesforce, Marketo, or similar.KPIs:Volume: MQLs/month.30%+ MQL SQL conversion.Campaign ROI >3x.


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