Demand Generation Lead
1 day ago
Job Title: Demand Generation Lead
Location: Pune
Experience: 7+ Years
Employment Type: Full-Time
Primary Skills: Demand Generation, New Logo Hunting, Campaign Management, Pipeline Development, B2B, Cold-Calling, Prospecting, Customer Focused
Job Scope: We are looking for a Demand Generation Lead to design and execute strategies that fuel Opus growth engine. This role will drive new customer acquisition, expand account-based growth, and build scalable programs that deliver measurable business outcomes.
Roles & Responsibilities:
- New Logo Acquisition: Plan and run demand generation campaigns targeting new logos in payments, banking and fintech.
- Account-Based Marketing (ABM): Design and execute ABM programs for strategic accounts - Top 5
- Database Building: Build and manage high-quality lists of prospects and decision-makers.
- Campaign Strategy: Develop integrated multi-channel campaigns (email, digital, events, webinars).
- Performance Tracking: Own demand funnel metrics and collaborate with sales to drive qualified leads.
- Partnerships: Work with sales, content, and design to ensure aligned messaging and impact.
Skills & Experience Required:
- 5+ years of demand generation experience in B2B/IT services.
- Strong understanding of marketing automation, CRM, and digital channels.
- Proven ability to drive measurable pipeline growth.
- Excellent project management and analytical skills.
- Degree in marketing, business, or related field.
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