Category Manager- Automotive Accessories

22 hours ago

Bengaluru, Karnataka, India Ellix Hr Consulting Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Job Title: Category Manager- Automotive Accessories

Qualification: BE/Bcom / BBA with good business accumen preferred

MBA from Tier 1 / Tier 2 institute preferred

Additional Qualification

  1. Knowledge of product lifecycle management tools

  2. MS office expert level proficiency

  3. Business Communication

  4. Certifications related to continuous improvement & operation excellence (Lean, Six Sigma)

  5. Proficiency in pricing strategy tools

  6. Understanding of supply chain dynamics

  7. Hands-on experience in managing product launches and vendor ecosystems

Roles & Responsiblities

Category & Commercial Strategy:

  • Build the accessory business from the ground up — including product strategy, sourcing network, and

channel roadmap.

  • Identify white spaces and high-potential sub-categories through deep market and customer insights.
  • Create a compelling value proposition and product positioning for each accessory segment.
  • Drive the Go-To-Market (GTM) strategy for new products — including pricing, channel selection,

packaging, and communication.

  • Develop sales kits, training modules, and product documentation to enable frontline selling.
  • Develop and execute short-term and long-term category strategies to achieve revenue, margin, and

market share targets

  • Conduct detailed market, competitor, and customer analysis to identify trends, gaps, and new product

opportunities

  • Own pricing, positioning, and assortment strategies to optimize category performance across

channels

Product Management & Development:

  • Own the end-to-end product lifecycle — from concept, development, and sourcing to end-of-life

decision

  • Define product specifications and user requirements for new accessory development.
  • Prioritize product roadmap in alignment with category growth targets and customer needs.
  • Lead go-to-market planning for new product launches in collaboration with marketing and sales.
  • Track product performance and lead corrective actions for underperforming SKUs.

Vendor & Supply Chain Management:

  • Identify, onboard, and manage vendor relationships, including negotiations for cost, lead time, and

quality.

  • Coordinate with the supply chain to ensure demand forecasting, inventory optimization, and timely

replenishment.

  • Manage due diligence and vendor audits.

Channel & Promotion Support:

  • Collaborate with internal stakeholders (Sales, Marketing, Digital, Retail, SCM) to ensure seamless

category launch and scale-up.

  • Define merchandising and promotional strategies for both offline and online channels.
  • Coordinate with retail, e-commerce, and digital marketing teams for effective product visibility and

sell-through.

  • Collaborate with internal stakeholders (Sales, Marketing, Digital, Retail, SCM) to ensure seamless

category launch and scale-up.

Performance Tracking & Continuous Improvement:

  • Monitor category KPIs such as sales, GM%, inventory turns, returns, and customer satisfaction.
  • Leverage data analytics to improve product performance and customer engagement.
  • Lead continuous improvement initiatives based on customer feedback and market evolution.

Job Types: Full-time, Permanent

Work Location: In person

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