Digital Marketing Manager

Company Overview:

Alkemy Edtech, founded in 2023 and based in Hyderabad, is dedicated to bridging India's skills gap through innovative, industry-aligned training programs. We leverage cutting-edge technology to empower learners, driven by a mission to transform education with quality and accessibility. We seek a Digital Marketing Manager to lead our comprehensive digital marketing strategy and manage a diverse creative team to drive growth.

Role Overview:

We are seeking an exceptional Digital Marketing Manager with 8-10 years of proven experience to lead and execute a 360-degree digital marketing strategy for Alkemy Edtech. You will oversee all digital marketing functions, from campaign creation to funnel optimization, while managing a team of digital marketers, content marketers, video editors, and graphic designers. Working a six-day week, you will leverage AI tools and thrive in a dynamic environment to deliver high-impact campaigns and cohesive creative outputs, maximizing lead generation, conversions, and brand visibility.

Key Responsibilities:

• Design, launch, and optimize multi-channel digital campaigns across platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads) to drive leads and enrollments for B2B and B2C audiences.
• Develop and manage targeted email campaigns (e.g., drip campaigns, newsletters) using tools like Mailchimp or HubSpot to nurture leads and boost engagement.
• Build and refine end-to-end marketing funnels (awareness to conversion), incorporating strategies like freemium models to drive paid enrollments.
• Oversee all facets of 360-degree digital marketing, including:
• SEO: Enhance organic rankings and traffic through on-page and off-page optimization.
• SEM: Manage paid search campaigns for cost-effective lead acquisition.
• Social Media: Develop strategies across platforms (e.g., Instagram, LinkedIn) to boost engagement and conversions.
• Content Marketing: Oversee content creation (blogs, videos, webinars) to support campaigns and funnels.
• Analytics: Use tools like Google Analytics to track KPIs and optimize performance.
• Integrate AI tools (e.g., Jasper for content, ChatGPT for personalization, AI-driven analytics) for campaign targeting, content creation, and automation, with expertise in prompt engineering.
• Lead and mentor a team of 5-10 digital marketers, content marketers, video editors, and graphic designers, setting goals, coordinating workflows, and ensuring high-quality deliverables:
• Guide digital marketers in campaign execution and optimization.
• Direct content marketers to align content with brand and campaign goals.
• Supervise video editors to produce engaging videos for ads, webinars, and social media.
• Oversee graphic designers to create visually compelling designs for campaigns and collateral.
• Adapt strategies rapidly in a fast-paced startup environment, responding to market trends and audience behaviors.
• Collaborate with sales and tech teams to align marketing efforts with lead qualification and product offerings.
• Provide data-driven performance reports to senior management, offering insights to refine strategies and scale impact.

Qualifications:

• 8-10 years of experience in digital marketing in dynamic, fast-paced environments, with a proven track record of success (EdTech or e-learning preferred).
• Demonstrated expertise in designing and managing successful digital campaigns, email campaigns, and marketing funnels, with measurable results (e.g., increased leads, conversions, revenue).
• Comprehensive mastery of 360-degree digital marketing: SEO, SEM, social media, content marketing, email marketing, and analytics.
• Proven experience managing diverse creative teams (digital marketers, content marketers, video editors, graphic designers), with a track record of delivering cohesive, high-impact campaigns.
• Advanced proficiency in AI tools for marketing (e.g., AI content generators, predictive analytics, chatbots), including prompt engineering for optimized results.
• Expertise in digital marketing tools (e.g., Google Ads, Meta Ads, Mailchimp, HubSpot, Google Analytics, Canva, Adobe Suite).
• Strong leadership, analytical, communication, and project management skills, with the ability to coordinate multiple disciplines and priorities.
• Masters degree in Marketing, Business, or a related field and digital marketing certifications from Google, Meta, etc.
  • Willingness to commit to a six-day work week (Monday to Saturday).
• Passion for education and technology, aligning with Alkemy Edtech's mission.

Benefits:

• Competitive salary with performance-based incentives tied to campaign success.
• Opportunity to lead digital marketing and creative teams for a fast-growing EdTech startup.
• Collaborative environment focused on innovation and impact.

Job Type: Full-time

Pay: ₹50, ₹65,000.00 per month

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 3 years (Required)

Work Location: In person