Digital Marketing Specialist
2 days ago
About Us
Halo Electronics, the parent company of Halo Electronics Retail, is a globally recognized manufacturer of communication and power magnetics, including Ethernet transformers, DC/DC converters, and advanced signal processing components. With a strong presence in the networking, telecommunications, and industrial electronics sectors, Halo is known for engineering excellence and innovation.
Halo Electronics Retail operates as the consumer and retail-facing division, focused on delivering high-quality electronics and tech accessories to OEMs, resellers, and end-users through optimized digital channels and customer-centric retail strategies.
About the Role
We are seeking a results-driven Digital Marketing Specialist to support the growth and visibility of Halo Electronics Retail's digital presence. This role requires a strategic thinker with hands-on expertise in campaign execution, performance analysis, and omnichannel engagement. The ideal candidate will help drive traffic, improve conversions, and elevate the customer journey across platforms.
Key Responsibilities
- Develop and execute multi-channel digital marketing campaigns (SEO/SEM, social media, email marketing, display advertising).
- Monitor, analyze, and report on campaign performance using analytics tools (Google Analytics, Meta Ads Manager, etc.).
- Coordinate with product, creative, and sales teams to align marketing initiatives with business objectives.
- Manage content calendars and ensure consistency in brand messaging across digital platforms.
- Stay updated on digital trends and competitor strategies to recommend actionable insights.
Qualifications
- Minimum 2 years of experience in digital marketing, preferably within the retail or electronics sector.
- Proficient in Google Ads, Facebook/Instagram Ads, SEO tools, and web analytics platforms.
- Strong analytical mindset with the ability to interpret data into actionable strategies.
- Excellent communication skills, attention to detail, and experience working in cross-functional teams.
- Self-motivated, with the ability to work independently in a remote setup.
Why Join Us
- Opportunity to work with a globally respected electronics manufacturer expanding into retail.
- Remote-friendly culture with collaborative and forward-thinking teams.
- High-impact role with room for innovation and ownership in digital strategy execution.
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