Digital Marketing Specialist

12 hours ago

Greater Noida, Uttar Pradesh, India TATSA INNOVATIONS LLP Full time

Job Title: Digital Marketing Specialist

Location: Greater Noida (On-site)

Job Type: Full-Time

Experience Required: 1–2 Years

Department: Marketing

Job Summary

We are looking for a dynamic and creative Digital Marketing Specialist to join our on-site team in Greater Noida. The ideal candidate should have 1–2 years of hands-on experience in planning and executing digital marketing campaigns across various channels, with a focus on performance, creativity, and data-driven results.

Key Responsibilities:

  • Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta Ads (Facebook, Instagram), LinkedIn, and other platforms
  • Manage SEO/SEM efforts to increase organic reach and site performance
  • Create and schedule engaging content for social media, blogs, and email marketing campaigns
  • Monitor and analyze key performance metrics (CTR, CPC, ROI, conversion rates)
  • Assist in creating landing pages and optimizing user experience
  • Conduct market research and competitor analysis to identify trends and opportunities
  • Collaborate with designers and content teams to deliver high-impact digital creatives
  • Stay updated with the latest digital marketing trends, algorithms, and tools

Required Skills & Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field
  • 1–2 years of proven experience in digital marketing roles
  • Strong understanding of Google Analytics, SEO tools (Ahrefs, SEMrush), and paid advertising platforms
  • Experience with email marketing tools like Mailchimp or Sendinblue
  • Excellent written and verbal communication skills
  • Analytical mindset with strong attention to detail
  • Ability to work in a fast-paced, team-oriented environment

Preferred:

  • Certification in Google Ads, Meta Blueprint, or HubSpot
  • Experience with WordPress or other CMS platforms
  • Basic design skills using Canva or Adobe tools

To apply, please send your resume and portfolio (if available) to

Job Type: Full-time

Pay: ₹20, ₹30,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Leave encashment
  • Paid sick time

Work Location: In person

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