AD - performance Marketing

4 days ago

Gurgaon, Haryana, India Merabo Labs Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Job Title: Associate Director - Performance Marketing

Location: Gurgaon

Department: Marketing

Reports to: Head of Digital Marketing/ Growth

Role Overview:

We are seeking a data-driven Growth Marketing Lead to accelerate user acquisition, engagement, and retention for our B2C grocery app. The ideal candidate will combine strategic thinking with hands-on execution, using performance marketing, growth experiments, and analytics to drive measurable business outcomes.

Youll own the entire growth funnelfrom acquisition to retention—and lead initiatives that scale our user base efficiently while improving customer lifetime value (LTV) and reducing customer acquisition cost (CAC).

Key Responsibilities:

Growth Strategy & Execution:

  • Define and execute a comprehensive growth strategy across paid, organic, referral, partnerships, and lifecycle marketing.
  • Lead full-funnel optimization (acquisition activation retention monetization).
  • Design and run growth experiments to validate new acquisition channels and conversion tactics.

Performance Marketing:

  • Manage large-scale budgets across Meta, Google, programmatic, affiliates, and influencer channels.
  • Optimize campaigns for CAC, ROAS, and retention metrics.
  • Build a multi-channel attribution framework to measure impact accurately.

Lifecycle & Retention Marketing:

  • Partner with CRM and product teams to drive engagement and repeat purchases via email, push notifications, SMS, and in-app messaging.
  • Implement segmentation and personalization to improve retention and order frequency.

Analytics & Insights:

  • Define KPIs and build dashboards to monitor growth performance.
  • Conduct cohort analysis and funnel diagnostics to identify drop-offs and opportunities.

Team Collaboration:

  • Collaborate closely with product, engineering, and category teams to ensure growth initiatives align with business goals.

Key Requirements:

  • 5–8 years of experience in growth or performance marketing roles, preferably in eCommerce, food/grocery delivery, or consumer tech.
  • Proven expertise in digital marketing platforms (Google Ads, Meta Ads, ASO, affiliate, influencer marketing).
  • Strong analytical and data interpretation skills; experience with tools like Appsflyer, CleverTap, Tableau.
  • Demonstrated ability to optimize CAC/LTV and scale user acquisition profitably.
  • Experience with A/B testing, conversion rate optimization (CRO), and marketing automation tools.
  • Strong leadership, communication, and stakeholder management skills.

What We Offer:

  • Opportunity to own growth for a high-potential grocery eCommerce platform.
  • Dynamic startup environment with autonomy and fast decision-making.
  • The chance to shape how millions of users shop for groceries.Role & responsibilities

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