International Sales and Marketing Manager – Europe and Entire US

6 days ago

Sarita Vihar Delhi, India Recex Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Industry: Packaging Films (BOPP, PET, Holographic, Flexible Packaging)

Role Overview

We are seeking a dynamic and results-driven International Sales & Marketing Manager to

lead business development and client engagement across the North American market. The

ideal candidate will have deep domain expertise in packaging films (BOPP, PET,

Holographic, and Flexible Packaging), a strong network of industry contacts, and a proven

track record of driving revenue growth through strategic sales initiatives.

Key Responsibilities

ï· Develop and execute sales strategies to expand market share in the USA and Canada.

ï· Identify and onboard new distributors, converters, and end-users in the flexible

packaging segment.

ï· Manage and grow key account relationships to ensure long-term business success.

ï· Conduct market research and competitor analysis to identify trends and opportunities.

ï· Collaborate with product development and technical teams to tailor solutions to

customer needs.

ï· Lead negotiations, prepare commercial proposals, and close high-value deals.

ï· Represent the company at trade shows, exhibitions, and industry events.

ï· Monitor sales performance metrics, prepare forecasts, and report to senior leadership.

ï· Ensure compliance with international trade regulations, logistics, and documentation.

Key Performance Indicators (KPIs)

ï· Sales Revenue Growth: Achieve quarterly and annual revenue targets for North

America.

ï· New Customer Acquisition: Number of new clients onboarded per quarter.

ï· Customer Retention Rate: Maintain and improve retention of key accounts.

ï· Market Share Expansion: Increase share in targeted segments (BOPP, PET, Holographic

Films).

ï· Lead Conversion Rate: Percentage of qualified leads converted to sales.

ï· Sales Cycle Duration: Reduction in average time to close deals.

ï· Customer Satisfaction Score (CSAT): Feedback from clients on service and product

quality.

ï· Trade Show ROI: Leads generated and deals closed from industry events.

ï· Forecast Accuracy: Alignment of sales forecasts with actual performance.

ï· Compliance & Documentation Accuracy: Error-free export documentation and

adherence to trade regulations.

Required Skills & Qualifications
ï· Minimum 8 years of international sales experience, with a focus on North American

markets.

ï· Strong background in BOPP, PET (Polyester Films), Holographic Films, and Flexible

Packaging.

ï· Excellent communication, negotiation, and presentation skills.

ï· Proven ability to develop and manage distributor networks and direct customer

relationships.

ï· Familiarity with export documentation, INCOTERMS, and international logistics.

ï· Willingness to travel internationally as required.

ï· Bachelor's degree in Marketing, International Business, or Engineering; MBA preferred.

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