Lead Monitoring
1 day ago
Role Overview:
The Lead Monitoring Executive is responsible for tracking, managing, and analysing all incoming leads related to admissions, student inquiries, franchise inquiries, and marketing campaigns. The role ensures proper follow-up, accurate data maintenance, and smooth coordination between the marketing, admission, and counselling teams to convert leads into admissions.
Key Roles & Responsibilities:1. Lead Tracking & Management
- Monitor all leads received through calls, messages, website, social media, and walk-ins.
- Update and maintain lead databases daily using MS Excel or CRM software.
- Categorize leads based on priority, source, and requirement.
2. Follow-up & Coordination
- Ensure timely follow-up with potential students or parents for course inquiries.
- Coordinate with the counselling/admission team to ensure leads are converted into admissions.
- Assign leads to the respective counsellors and track follow-up status.
3. Reporting & Analysis
- Prepare daily, weekly, and monthly lead reports.
- Analyse lead conversion ratios, sources, and performance of teams.
- Provide data-driven insights to management to improve productivity and marketing strategies.
4. Communication & Support
- Communicate with potential students to understand their course interest and guide them accordingly.
- Resolve basic queries or redirect complex queries to the related department.
- Maintain professionalism in all telephonic and written communications.
5. Quality Check
- Monitor counsellors' follow-ups to ensure quality communication with leads.
- Identify gaps in the follow-up process and report to management.
6. Process Improvement
- Suggest improvements in lead handling, follow-up methods, and tracking systems.
- Ensure all teams follow a standardized lead management process.
Required Skills & Competencies
- Strong knowledge of MS Excel and MS Office (mandatory).
- Good communication skills.
- Good coordination and follow-up skills.
Job Types: Full-time, Permanent, Internship
Pay: ₹10, ₹15,000.00 per month
Benefits:
- Internet reimbursement
- Paid time off
Work Location: In person
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