Performance Marketing Manager

4 days ago

Bengaluru, Karnataka, India GreenHonchos Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Role: Senior Performance | Growth Marketer

Required Experince: 6+ years

Preferred Industry: Ecommerce Agency/Retail/Advertisement Agency

Industry: Business Consulting and Services

Location: Bangalore

Key Responsibilities:

  • Performance Marketing Oversight: Work closely with the performance marketing team to align brand campaigns with growth objectives, ensuring measurable impact.
  • Manage paid campaigns across channels (Google Ads, Facebook & Instagram Ads, LinkedIn, etc.) and track key metrics like leads, conversions, CAC, and ROAS.
  • End-to-End Campaign Execution: Oversee product launches, pricing strategies, and market positioning to maximize brand penetration.
  • Social Media Leadership: Drive organic and paid social media strategies to build brand presence, engagement, and community growth.
  • AI-Driven Marketing: Leverage AI-powered analytics, personalization, and automation tools for optimized customer targeting and campaign effectiveness.
  • Data & Market Insights: Utilize AI-driven analytics and market research to monitor performance, consumer trends, and competitive positioning.
  • Brand Strategy & Positioning: Develop and execute brand strategies that enhance awareness, engagement, and conversions across multiple digital platforms.
  • Guide and mentor the team to ensure high-quality deliverables that align with client expectations.
  • Cross-Functional Collaboration: Work closely with e-commerce, design, and operations teams to ensure a seamless omnichannel brand experience.

Key Requirements:

  • 6+ years of experience in brand management, with a strong focus on online sales channels and e-commerce growth.
  • Recent Experience: At least 3 years in an agency (creative, media, or digital) and 3 years in an e-commerce or D2C role.
  • Strong understanding of Apparel, Beauty & Personal Care (B&PC), and D2C brands with a deep knowledge of consumer behavior, pricing strategies, and competitive landscapes
  • Proven expertise in executing high-impact brand campaigns across multiple channels, including digital, social, and influencer marketing.
  • Strong analytical skills with experience in market research, AI-driven insights, and performance measurement.

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