Digital Media Management Specialist

1 week ago


Najafgarh, Delhi, India Cressanda Railway Solutions Limited Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Core Role: Manage day-to-day content visibility & social amplification for a client based in the finance sector

SEO / SMO Responsibilities:

SMO (Social Media Optimisation):

  • Optimise posts for reach: hashtags, timing, audience targeting.
  • Ensure consistency in captions, keywords, and calls-to-action.
  • Coordinate with creative/video teams to align content with trending formats.
  • Drive campaign engagement

SEO (Execution Side):

  • Apply basic on-page SEO practices in content (keyword placement, meta tags in video/creative uploads).
  • Ensure video titles, descriptions, and creatives are keyword-optimised for discoverability.
  • Work with the content assistant (supporting Shayanika) to refine keyword integration.

  • Weekly Updates:
     Provide short progress notes on campaign execution, content published, and community engagement.

  • Mid-Month Campaign Reports:
     Focus on 
    campaign performance insights
     (festival tie-ins, #BudgetSmartly, polls, etc.).
  • Qualitative Reporting:
     Highlight engagement stories, community sentiment, influencer/user interactions.
  • Collaboration:
     Consolidate execution data before handing off to the Analytics Specialist for deeper KPI validation.


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