Digital Media Management Specialist
1 week ago
Core Role: Manage day-to-day content visibility & social amplification for a client based in the finance sector
SEO / SMO Responsibilities:
SMO (Social Media Optimisation):
- Optimise posts for reach: hashtags, timing, audience targeting.
- Ensure consistency in captions, keywords, and calls-to-action.
- Coordinate with creative/video teams to align content with trending formats.
- Drive campaign engagement
SEO (Execution Side):
- Apply basic on-page SEO practices in content (keyword placement, meta tags in video/creative uploads).
- Ensure video titles, descriptions, and creatives are keyword-optimised for discoverability.
Work with the content assistant (supporting Shayanika) to refine keyword integration.
Weekly Updates:
Provide short progress notes on campaign execution, content published, and community engagement.- Mid-Month Campaign Reports:
Focus on
campaign performance insights
(festival tie-ins, #BudgetSmartly, polls, etc.). - Qualitative Reporting:
Highlight engagement stories, community sentiment, influencer/user interactions. - Collaboration:
Consolidate execution data before handing off to the Analytics Specialist for deeper KPI validation.
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