Marketing & Growth Lead | Digital Business | FMCG

23 hours ago

Mumbai, Maharashtra, India MNC FMCG Company Full time US$ 1,50,000 - US$ 2,00,000 per year

Position (Designation): Marketing and Growth Lead 0 Digital Business

Location: Mumbai

Purpose of the Role:

This role holder is responsible for supporting digital businesses in crafting brand that delivers category-defining products

and drives disproportionate growth by unlocking product-market fit, crafting sharp brand narratives, and scaling demand

sustainably and profitably.

Qualification & Experience

Post-Graduation in Management (from a Premier institute)

Experience of 6 to 10 years in FMCG/D2C

610 years in marketing with 35 years in digital-first brands, consumer tech, or high-growth D2C. Experience launching new categories/products and scaling across markets.

Background in consumer goods, fashion, beauty, personal care

Key Deliverables of the Role

The member will be responsible for crafting the growth journey and profitability for the portfolio. This includes:

Lead deep consumer insighting to uncover unmet needs, behavioural triggers, and whitespace opportunities.

Define and refine positioning, packaging, and pricing based on iterative testing and market feedback.

Develop and own end-to-end digital marketing strategy across performance, content, and social channels to drive trials

and conversions.

Drive sharp GTM plans for new product launches with strong digital-first narratives.

Track and optimize conversion funnels using real-time analytics and A/B testing.

Set up key metrics dashboards to track CAC, LTV, RoAS, and retention.

Integrate voice-of-customer learnings into ongoing marketing and product evolution.

Craft a compelling, authentic brand narrative rooted in purpose and relevance to the target audience.

Drive cross-functional alignment on brand strategy, positioning, and customer promises.

Knowledge, Skills & Competencies

Consumer Insights & Behavioural Understanding

Product Market Fit and Brand Strategy

Good grasp on Digital Marketing

Data Analytics

Strategic Thinking and Commercial Acumen

Leadership creating Vision for the Team

Innovation and Experimentation Mindset

Reporting Relationships

Reports to Head Digital Business

12 member team reporting

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