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Social Media Manager

2 weeks ago


Gurgaon, Haryana, India Pets Empire Full time ₹ 8,00,000 - ₹ 12,00,000 per year

About PETS EMPIRE: PETS EMPIRE is a passionate brand dedicated to enriching the lives of pets and their owners with high-quality products and heartfelt communication. As we continue to grow, we're looking for a dynamic Social Media Manager who can take our digital presence to the next level and build a thriving, engaged community of pet lovers. Job Description:We are seeking a creative, strategic, and highly organized Social Media Manager to lead our social media efforts.

The ideal candidate will be responsible for planning and executing social content, driving brand awareness, boosting engagement, and staying ahead of trends to ensure PETS EMPIRE stays relevant and top-of-mind in the pet care space. Key Responsibilities:Develop and implement a comprehensive social media strategy aligned with brand goals

Plan monthly content calendars across platforms (Instagram, Facebook, YouTube, etc.)Collaborate with the design and content teams to support content creation (posts, reels, stories, campaigns)Generate and execute fresh ideas for engaging content that resonates with pet owners

Monitor and grow brand engagement, followers, and reach through interactive content and community management

Track performance of posts and campaigns using analytics tools, and optimize based on insights

Conduct competitor analysis and industry research to stay ahead of trends and identify opportunities

Stay up-to-date with the latest social media trends, platform updates, and best practices

Work closely with marketing and product teams to support promotions, launches, and brand campaigns

Manage collaborations with influencers, content creators, or pet communities

Requirements:Proven work experience as a Social Media Manager or in a similar role

Strong understanding of major social media platforms (Instagram, Facebook, YouTube, Pinterest, etc.)Ability to craft engaging copy and direct visual content in line with brand tone and identity

Familiarity with tools like Meta Business Suite, Canva, Buffer/Hootsuite, and analytics dashboards

Creative mindset with attention to detail and a strong sense of aesthetics

Excellent organizational and communication skills

Passion for pets and understanding of the pet-loving audience

Preferred Qualifications:Experience with influencer marketing and user-generated content

Basic knowledge of graphic design or video editing is a plus

Experience in a D2C, lifestyle, or pet-related brand

What We Offer:A chance to shape the voice of a growing pet brand

Freedom to experiment and bring creative ideas to lifeA fun, pet-friendly work culture

Competitive compensation and growth opportunities

How to Apply: Please send your resume, portfolio/links to past work, and a brief cover letter to ************** . Bonus points if you tell us about your favorite petLet's build a community that pets (and their parents) love — together at PETS EMPIRE.