Brand and Event Executive

About the Role:

Recykal is India's leading clean-tech company driving sustainable transformation through technology. As we expand our on-ground brand footprint, we are looking for a dynamic and proactive Brand & Events Executive to support the planning and execution of impactful marketing and branding initiatives—particularly across BTL activations, industry events, exhibitions, and internal IP-led events.

In this role, you will work closely with the cross-functional teams to ensure seamless event execution, branding consistency, and post-event reporting. You'll be our ground-level brand champion, enabling Recykal to amplify its voice through smart, efficient, and creative experiences.

Key Responsibilities:

Event Execution & Coordination:

• Support the execution of 360° event strategies (BTL/industry/IP events) from planning, budgeting, execution to reporting.
• Manage vendor coordination for stall construction, print production, and branded assets.
• Oversee on-site logistics including setup, branding, AV, and giveaways.
• Track event ROI, lead capture, and prepare post-event reports.
• Assist in coordinating Recykal's presence at sponsored and attended events (exhibitions, conferences, awards, summits).

Brand Implementation:

• Ensure all branding materials meet visual identity and messaging guidelines.
• Work with the creative team to get collaterals (brochures, kits, standees) approved and produced on time.
• Curate gifting and sampling experiences for external stakeholders and opinion leaders.
• Contribute ideas for unique offline branding activations and touchpoints.

Research & Planning:

• Scout and evaluate relevant event opportunities aligned with business goals.
• Maintain an event calendar and coordinate participation timelines with internal teams.
• Support in creating execution plans for brand-led partnerships and activations.

Cross-functional Support:

• Collaborate with business teams, finance, legal, PR, and comms teams for event-aligned tasks.
• Assist in preparing decks, email invites, and post-event communications.
• Participate in internal team briefings and dry runs before key events.

Business Generation:

• Drive pipeline building through events with measurable outcomes.
• Ensure high-intent engagement with prospects before, during, and after events.
• Identify and segment prospects to design customized offline + digital engagement plans with sales and marketing teams.
• Work with sales POCs to link event participation directly to opportunities and conversions.

CRM & Reporting

• Maintain an accurate and updated event database in CRM systems.
• Follow up with sales teams for regular updates on event-driven opportunities.
• Build and manage a weekly event pipeline dashboard to ensure visibility across products.
• Deliver periodic reports linking event spend to pipeline, engagement, and ROI.

Partnerships & Alliances

• Identify and evaluate collaboration opportunities that drive customer acquisition and ecosystem reach.
• Explore brand collaborations for co-branded activations, campaigns, and events.
• Support in developing institutional partnerships with corporates, government-linked bodies, and platforms to expand Recykal's visibility and adoption.
• Assist in negotiating, coordinating, and executing partnership-led initiatives across regions.

What We're Looking For:

• 2–3 years of relevant experience in BTL marketing, event execution, or brand activations.
• Ability to handle multiple vendors and execute tasks independently under tight timelines.
• Strong communication and organization skills; must be detail-oriented.
• Basic knowledge of brand marketing and offline experiential campaigns.
• Comfortable with tools like Google Workspace, WhatsApp Business, Canva (or similar).
• A go-getter attitude with flexibility to travel for events across regions.
• Passion for sustainability and enthusiasm for Recykal's mission.

Preferred Qualifications:

• Bachelor's degree in Business, Marketing, Mass Communication or related field.
• Experience in event marketing, preferably in B2B sectors, ideally within sustainability, technology, or a growing start-up space.
• Proven knowledge of organising events, sponsorships, vendor and agency coordination processes.