Branding & Social Media Manager

3 days ago


Hyderabad, Telangana, India Asian Institute Of Nephrology And Urology Full time ₹ 8,00,000 - ₹ 24,00,000 per year

Role Purpose

To lead AINUs corporate-level marketing, branding, and social media strategy — ensuring consistent, high-impact brand presence across all seven hospital units. This role will own the brand portfolio, corporate communications, and the complete digital/social ecosystem to drive engagement, awareness, and measurable growth.

Key Responsibilities

1. Strategic Brand Leadership

  • Define, develop, and execute the corporate branding strategy for AINU, ensuring uniformity and differentiation across all hospital units.
  • Oversee brand architecture, positioning, and messaging across 7 units and their specialties.
  • Manage annual brand calendars, campaign rollouts, and strategic marketing plans at corporate and unit level.

2. Integrated Marketing & Communication

  • Lead the development of integrated marketing communication plans, covering ATL (print, TV, outdoor), BTL (events, activations), and digital (social media, SEO, paid ads).
  • Drive high-quality content creation — from patient stories to doctor campaigns — aligned to AINU's vision and tone of voice.
  • Establish communication guidelines and templates for regional teams to ensure consistency.

3. Corporate Campaign Management

  • Conceptualize and execute flagship campaigns (Kidney Run, Prostate Awareness, World Kidney Day, etc.) at a national level.
  • Develop media plans and negotiate with agencies & media houses to ensure cost-effective visibility.
  • Monitor and evaluate campaign effectiveness with measurable KPIs (reach, leads, brand lift, ROI).

4. Unit-level Communication Strategy

  • Work closely with unit marketing leads to localize corporate campaigns while maintaining brand integrity.
  • Approve and supervise all creatives, collaterals originating from the 7 units.
  • Create regional marketing playbooks (Tamil Nadu, West Bengal, Telangana, etc.) for targeted outreach.

5. Digital & Social Media Strategy

  • Design and lead the entire social media strategy for AINU across platforms (Facebook, Instagram, LinkedIn, YouTube, X, etc.).
  • Build a unified social media content calendar for corporate and unit-level pages, aligning with brand campaigns and events.
  • Oversee social media content production — reels, carousels, patient stories, doctor Q&As, podcasts, infographics.
  • Develop social listening dashboards to monitor brand mentions, sentiment, and competitor activity.
  • Track and report KPIs such as engagement rate, follower growth, CTR, lead conversions, and cost per acquisition.
  • Manage crisis communication and community management on digital platforms, ensuring timely responses.
  • Identify and collaborate with influencers, patient advocates, and doctors to expand AINU's digital reach.

6. Stakeholder & Agency Management

  • Collaborate with senior leadership, clinical teams, and department heads to align marketing initiatives with business goals.
  • Act as the corporate liaison for external agencies (creative, digital, PR, event vendors) and internal stakeholders.
  • Present campaign strategies and social media reports to top management, recommending course corrections and new opportunities.

7. Brand Research & Performance Analytics

  • Track brand health metrics (awareness, preference, recall) through market research and feedback mechanisms.
  • Analyze competitor activities and healthcare marketing trends to keep AINU ahead.
  • Publish quarterly brand and social media dashboards for leadership review.

Desired Qualifications & Experience

  • MBA/PGDM in Marketing/Brand Management or equivalent from a reputed institute.
  • 7–9 years of experience in healthcare/hospitality/consumer brand marketing, with at least 3 years in a manager role.
  • Proven track record of managing multi-location brand portfolios and social media channels.
  • Experience in integrated marketing, digital campaigns, and corporate communication.
  • Hands-on experience with social media tools, analytics platforms, and performance marketing.
  • Healthcare marketing exposure preferred but not mandatory.


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