Branding & Social Media Manager

Role Purpose

To lead AINUs corporate-level marketing, branding, and social media strategy — ensuring consistent, high-impact brand presence across all seven hospital units. This role will own the brand portfolio, corporate communications, and the complete digital/social ecosystem to drive engagement, awareness, and measurable growth.

Key Responsibilities

1. Strategic Brand Leadership

• Define, develop, and execute the corporate branding strategy for AINU, ensuring uniformity and differentiation across all hospital units.
• Oversee brand architecture, positioning, and messaging across 7 units and their specialties.
• Manage annual brand calendars, campaign rollouts, and strategic marketing plans at corporate and unit level.

2. Integrated Marketing & Communication

• Lead the development of integrated marketing communication plans, covering ATL (print, TV, outdoor), BTL (events, activations), and digital (social media, SEO, paid ads).
• Drive high-quality content creation — from patient stories to doctor campaigns — aligned to AINU's vision and tone of voice.
• Establish communication guidelines and templates for regional teams to ensure consistency.

3. Corporate Campaign Management

• Conceptualize and execute flagship campaigns (Kidney Run, Prostate Awareness, World Kidney Day, etc.) at a national level.
• Develop media plans and negotiate with agencies & media houses to ensure cost-effective visibility.
• Monitor and evaluate campaign effectiveness with measurable KPIs (reach, leads, brand lift, ROI).

4. Unit-level Communication Strategy

• Work closely with unit marketing leads to localize corporate campaigns while maintaining brand integrity.
• Approve and supervise all creatives, collaterals originating from the 7 units.
• Create regional marketing playbooks (Tamil Nadu, West Bengal, Telangana, etc.) for targeted outreach.

5. Digital & Social Media Strategy

• Design and lead the entire social media strategy for AINU across platforms (Facebook, Instagram, LinkedIn, YouTube, X, etc.).
• Build a unified social media content calendar for corporate and unit-level pages, aligning with brand campaigns and events.
• Oversee social media content production — reels, carousels, patient stories, doctor Q&As, podcasts, infographics.
• Develop social listening dashboards to monitor brand mentions, sentiment, and competitor activity.
• Track and report KPIs such as engagement rate, follower growth, CTR, lead conversions, and cost per acquisition.
• Manage crisis communication and community management on digital platforms, ensuring timely responses.
• Identify and collaborate with influencers, patient advocates, and doctors to expand AINU's digital reach.

6. Stakeholder & Agency Management

• Collaborate with senior leadership, clinical teams, and department heads to align marketing initiatives with business goals.
• Act as the corporate liaison for external agencies (creative, digital, PR, event vendors) and internal stakeholders.
• Present campaign strategies and social media reports to top management, recommending course corrections and new opportunities.

7. Brand Research & Performance Analytics

• Track brand health metrics (awareness, preference, recall) through market research and feedback mechanisms.
• Analyze competitor activities and healthcare marketing trends to keep AINU ahead.
• Publish quarterly brand and social media dashboards for leadership review.

Desired Qualifications & Experience

• MBA/PGDM in Marketing/Brand Management or equivalent from a reputed institute.
• 7–9 years of experience in healthcare/hospitality/consumer brand marketing, with at least 3 years in a manager role.
• Proven track record of managing multi-location brand portfolios and social media channels.
• Experience in integrated marketing, digital campaigns, and corporate communication.
• Hands-on experience with social media tools, analytics platforms, and performance marketing.
• Healthcare marketing exposure preferred but not mandatory.