Regional Sales Manager

2 hours ago

Mumbai, Maharashtra, India Flurys Beverages Full time

Job Responsibility

1. Sales & Business Development

  • Deliver regional sales, volume, and revenue targets for the portfolio.
  • Plan and execute sales strategies to increase market share in both General Trade (GT) and Modern Trade (MT) channels.
  • Identify new business opportunities, including institutional and HORECA (Hotels, Restaurants & Cafés) segments.
  • Manage effective pricing, trade promotions, and product mix to maximize profitability.

2. Distribution & Channel Management

  • Expand and strengthen the distributor and retail network across the region.
  • Ensure proper product placement, availability, and visibility at all retail touchpoints.
  • Drive numeric and weighted distribution objectives.
  • Monitor secondary and territory sales, ensuring efficient inventory rotation and minimal returns.

3. Team Leadership

  • Lead, coach, and motivate team under leadership of Area Sales Managers (ASMs), Dy Managers and Executives.
  • Conduct regular market visits to monitor execution and team effectiveness.

4. Market Intelligence & Execution

  • Track and analyze competitor activities, pricing strategies, and consumer trends.
  • Coordinate with Marketing to execute regional trade marketing and activation plans.
  • Ensure perfect execution of merchandising standards, and visibility elements.

5. Reporting & Operations

  • Prepare and submit weekly/monthly sales reports with key insights and recommendations.
  • Monitor credit control, distributor claims, and trade spends.
  • Collaborate with Supply Chain to ensure optimal stock availability and forecasting accuracy.

Qualifications & Experience:

  • Bachelor's degree in Business Administration, Marketing, or related field (MBA preferred).
  • 10–15 years of sales experience in the
    FMCG – Food & Beverage
    sector.
  • At least 3–5 years in a regional or zonal managerial role with team leadership experience.
  • Proven success in managing large territories, distributors, and multi-channel sales.

Skills & Competencies:

  • Strong leadership and team management skills.
  • Excellent negotiation, communication, and interpersonal skills.
  • Deep understanding of FMCG sales dynamics, distribution models, and trade marketing.
  • Ability to work under pressure and deliver in a competitive market environment.

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