Growth Marketing Lead

Every day, billions of people interact, shop, and transact online - but behind the convenience lies a growing problem: digital fraud and mistrust. Global losses now exceed US$486B annually, and the questions businesses face are simple yet critical: "Who are you?" and "Can I trust you?" Bureau answers those questions.

Bureau is an all-in-one platform for identity decisioning, fraud prevention and compliance requirements. Trusted for enhancing security and compliance, Bureau simplifies identity management for businesses. This is a place where we celebrate homegrown leaders and have an open-door policy where your voice matters, your ideas flourish, and your potential knows no bounds. We are driven to put our best foot forward every day with confidence, growth, customer obsession and speed as our core values here at Bureau. Think of us as a launching pad for your growth.

In just a few years, our knowledge graph has grown to 1 billion+ verified identities globally. Backed by Sorenson Capital and PayPal Ventures, Bureau is not just scaling fast; we're shaping the future of digital trust.

About the Role - Growth Marketing Lead

We're looking for a growth marketer who can own pipeline outcomes and build a predictable demand gen engine for Bureau. You'll start as a hands-on individual contributor, running full-funnel programs across digital and field channels, and grow into the Head of Demand Generation role within 6–12 months.

You should be as comfortable discussing pipeline targets with sales leadership as you are optimizing a paid campaign or orchestrating a field event.

What you'll be doing

• Own Pipeline & Revenue Influence: Take complete ownership of MQL → SQL → Opportunity generation for assigned geographies.

• Integrated Campaigns: Conceptualize and execute multi-channel campaigns (digital, email, events, content syndication, ABM) aligned with pipeline goals.

• Funnel Optimization: Map, automate, and measure user journeys to improve conversion rates across the funnel.

• Marketing Operations: Set up and manage the automation stack (HubSpot, CRM, attribution tools) and own performance reporting.

• Sales Alignment: Partner closely with regional Sales and SDR teams to define ICPs, lead routing, follow-up cadences, and feedback loops.

• Field & Event Marketing: Work with leadership to design and execute event plays - roundtables, conferences, and co-marketing initiatives that drive measurable impact.

• Performance Tracking: Continuously measure ROI and improve campaign efficiency across paid, organic, and partner channels.

What You'll Bring

To shine here, you should have:

• Years of experience: 6 to 10 years

• Proven experience owning pipeline or opportunity creation metrics (not just vanity metrics).

• Strong background in B2B Marketing across India, SEA, and the Middle East markets.

• Hands-on experience with paid campaigns (LinkedIn, Google, programmatic), event ROI tracking, and ABM execution.

• Strong grasp of marketing automation, CRM integration, analytics, and funnel reporting.

• Ability to independently interface with Sales, Leadership, and external partners.

• Analytical mindset with a bias toward experimentation and measurable outcomes.

• Excellent communication and stakeholder management skills.

Nice to Have

• Experience building or leading demand generation teams.

• Exposure to BFSI or Risk/Fraud/Identity Tech domains.

• Prior enterprise sales experience or close partnership with sales teams.

• Comfort working in a high-velocity, high-ownership environment.

At Bureau, work is about building something meaningful, together. Some days it's brainstorming around a whiteboard, other times it's an idea sparked over chai or in a hallway chat. We move fast, give ownership to those closest to the problem, and turn ideas into action quickly.

Our values shape how we work and win together. We believe in Teamwork and Respect that build strong collaborations, Urgency that keeps us close to customer needs, and a Solution Mindset that drives innovation. With Transparency at the core, we strive for Excellence in everything we do and bring relentless Drive to achieve impactful outcomes. This is what working at Bureau looks like - fast, focused, and built on trust.

Flexibility is built into how we work, helping you balance deep focus with collaboration. Learning never stops: through books, courses, and knowledge-sharing. And well-being matters too, with healthcare for you and your family.

Here, you don't just build products that protect millions - you build trust, grow your skills, and work with people who've got your back.

At Bureau, you'll be part of a mission with real global impact: creating digital trust that allows businesses and people to transact safely, fairly, and confidently.

• Work with purpose: Build tools that reduce fraud, expand access to credit, and protect people from digital harm.

• Cutting-edge tech: Solve problems using AI, risk intelligence, and graph-based systems at global scale.

• Massive scale, real-world impact: Your work will directly contribute to protecting millions of people and businesses worldwide.

• Room to grow: Join a company scaling 4x YoY, where ownership and bold ideas are rewarded.

• Culture that empowers: Flexible work hours, fast-paced environment, and a team that values speed and innovation.

• Life at Bureau: From offsites and team outings to Friday snacks and friendly table tennis rivalries, we make sure there's energy, fun, and connection beyond work.

FAQs:

1. What is our hiring process like?
   We start with a friendly chat to get to know each other and align goals. Then, we'll have 2-3 discussions where we'll dive into real-world examples to explore your skills. Finally, we'll make sure you're a great fit with our culture and values.

2. How can I improve my chances of getting hired?
   Get to know Bureau's mission and what we're all about. Understand the role, and think about how your past work connects with it. Keep your resume simple, clear, and to the point (2 pages or less) to highlight your skills and experience.

3. What is Bureau's approach to diversity and inclusion?
   We believe in a diverse and inclusive culture where everyone's voice matters. We focus on diverse referrals, inclusive hiring, and offer special leaves to support our team. Our goal is for everyone to feel valued and empowered to grow with us.

4. What learning and growth opportunities can I expect at Bureau?
   At Bureau, we're all about growth. You'll have access to learning resources, mentorship, and exciting projects that help you level up in your career. We're committed to helping you grow and encourage continuous learning along the way.