Digital Marketing Specialist

3 days ago

Panchkula, Haryana, India Idea Clan Full time

Job Title: Media Buyer – Search Arbitrage (GDN & TikTok)

Location: Panchkula, Haryana (In-office)

Employment Type: Full-Time

About the Role

We are looking for a Media Buyer to manage Search Arbitrage RSOC campaigns on Google Display Network (GDN) and TikTok. This role involves end-to-end campaign ownership—from keyword research and campaign setup to daily optimization and ROI improvements. The ideal candidate should have a solid foundation in digital marketing metrics and a data-driven mindset to make informed performance decisions.

Key Responsibilities


• Research and identify profitable keyword segments and traffic opportunities.


• Create, launch, and manage Search Arbitrage RSOC campaigns across GDN and TikTok.


• Continuously monitor campaign health, track metrics, and adjust bids to improve ROI.


• Develop creative and audience tests to refine targeting and improve revenue performance.


• Use data insights to make strategic adjustments and proactively address performance issues.


• Stay aware of emerging AI tools and automation techniques that can enhance campaign efficiency.


• Maintain consistent performance tracking and reporting for internal review.

Requirements


• Strong understanding of digital marketing concepts and traffic monetization models.


• Familiarity with metrics like CTR, CPC, RPM, CPA, and ROAS.


• Experience with campaign optimization, creative testing, and audience scaling.


• Analytical mindset with comfort in interpreting performance reports.


• Basic knowledge of search arbitrage and ad network ecosystem.


• Bonus: Awareness of how AI is being leveraged in performance marketing workflows.

Preferred Qualifications


• 1–3 years of experience in media buying or performance marketing.


• Prior hands-on experience running campaigns on GDN or TikTok Ads.


• Self-driven and comfortable operating in an independent role

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